Results 41 to 50 of about 53,258 (256)
Sovereign Wealth Funds - new players on global financial markets [PDF]
The objective of this paper is analysis of Sovereign Wealth Funds, which are becoming increasingly important players in the international monetary and financial system.
Urban, Dariusz
core +2 more sources
The current study adopts a unique approach in investigating the effect of destination brand equity and local brand equity on destination brand loyalty and local brand loyalty.
Reem Mohamed Elalfy +3 more
doaj +1 more source
Developing a structural brand equity model for cultural destinations [PDF]
Purpose – This paper aims to investigate the structural relationships between the brand equity (BE) dimensions, when the fifth dimension of cultural brand assets is incorporated.
Kehagias, John, Kladou, Stella
core +1 more source
Factors Affecting Brand Equity of Tourism Destination Image. In Zhejiang Province [PDF]
This study explores the interactions between food image, destination image, accommodation service quality and brand equity. It is done in the context of Zhejiang as a tourist destination.
Jin Fengyuan, Albattat Ahmad, Azman Norhidayah
core +2 more sources
Dual targeting of RET and SRC synergizes in RET fusion‐positive cancer cells
Despite the strong activity of selective RET tyrosine kinase inhibitors (TKIs), resistance of RET fusion‐positive (RET+) lung cancer and thyroid cancer frequently occurs and is mainly driven by RET‐independent bypass mechanisms. Son et al. show that SRC TKIs significantly inhibit PAK and AKT survival signaling and enhance the efficacy of RET TKIs in ...
Juhyeon Son +13 more
wiley +1 more source
The Critical Success Factors of Consumer-Based Brand Equity in Yazd Tourism Destination [PDF]
Tourism destination brand equity is defined as the brand assets (or liabilities) linked to a destination`s name and symbol that add to (or subtract from) the services and experiences provided.
mohammad hoseyn imani khoshkhou +1 more
doaj
How can brand equity for tourism destinations be used to preview tourists’ destination choice? An overview from the top of Tower of Babel [PDF]
Customer-based brand equity for tourism destinations (CBBE-TD) is a helpful construct to assess destination branding effectiveness. However, it would be even more useful if it could be integrated into a wider methodological approach articulating ...
Francisco Dias, Lucília Cardoso
doaj +1 more source
Brand equity of health tourism is the set of assets (or liabilities) of the brand in relation to the name and symbol of the tourism destination that cause changes in the value of services and experiences that are determined there.
Gelare Mortezaei +4 more
doaj +1 more source
The cancer problem is increasing globally with projections up to the year 2050 showing unfavourable outcomes in terms of incidence and cancer‐related deaths. The main challenges are prevention, improved therapeutics resulting in increased cure rates and enhanced health‐related quality of life.
Ulrik Ringborg +43 more
wiley +1 more source
This study addressed how a senior research thesis is perceived by undergraduate students. It assessed students' perception of research skills, epistemological beliefs, and career goals in Biochemistry (science) and BDC (science‐business) students. Completing a thesis improved confidence in research skills, resilience, scientific identity, closed gender‐
Celeste Suart +4 more
wiley +1 more source

