How destination brand experience influences tourist citizenship behavior: Testing mediation of brand relationship quality and moderation effects on commitment [PDF]
Frontiers in Psychology, 2023 This study examines the potential predictors of tourist citizenship behavior based on the Stimulus–Organism–Response framework. The studies were conducted in China. Data were collected via questionnaire surveys.
Jinwen Tang +4 more
doaj +2 more sources
Impact of Destination Brand Experience to Increase Destination Brand Loyalty
Jurnal Aplikasi ManajemenResearch related to brand loyalty is important, especially in the period following the Covid-19 pandemic. At that time, many tourism destinations and businesses were destroyed and tended to go bankrupt, so a strategy was needed to revive brand loyalty in
Miska Irani Tarigan +4 more
doaj +2 more sources
Brand destination loyalty: the antecedents of destination brand experience
Cogent Business & ManagementThe Indonesian government has developed ten super priority areas to serve as destinations for domestic and international tourists. Tourism marketing is carried out by applying the destination brand experience, which confirms the authenticity of the ...
Endang Sulistya Rini +2 more
doaj +3 more sources
Enhancing Brand Image through Events and Cultural Festivals: the Perspective of the Stresa Festival’s Visitors [PDF]
Almatourism, 2017 Cultural events have become a significant component within the strategies of destination branding of a place. Territories are increasingly using events and cultural festivals to enhance their image and boost tourism development.
Elisa Piva +3 more
doaj +7 more sources
VR-mediated storytelling of experience in destination branding: hybrid 4D transformations
RUDN Journal of Studies in Literature and Journalism, 2023 In COVID-19 era, destination branding faces the challenge of digitalization and virtual reality (VR) in particular. The fundamentals of VR-mediated storytelling in destination branding are in the process of being developed. There is a luck of research on
Marina G. Shilina +2 more
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EVALUATING THE INFLUENCE OF DESTINATION BRAND EXPERIENCE ON TOURIST BEHAVIORAL INTENTION
Enlightening Tourism: A Pathmaking Journal, 2019 The main objective of this research was to study the impact of destination brand experience on tourist behavioral intention. Sample area of the study included four essential tourism destinations of the Kashmir valley, India viz: Gulmarg, Pahalgam ...
Ramjit Singh, Nasiba Mehraj
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The impact of sports event brand experience on spectator loyalty: mediating roles of attitude and subjective norms [PDF]
Scientific ReportsSports events play a vital role in driving mass fitness, competitive sports, and the sports industry. Grounded in the Theory of Reasoned Action, this study surveyed 1,009 Chinese sports event spectators to examine how brand experience influences ...
Baoxia Chen, Zhenguo Shi
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Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanhUsing online platforms to search for travel-related information is widespread among travelers. Understanding brand experience and destination brand credibility in online destinations is advantageous for implementing destination marketing on these ...
Trương Minh Ký
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The Effect of Destination Brand Experience on Tourist Citizenship Behavior: With Emphasis on the Role of Tourism Destination Brand Attitude, Passion and Commitment (Case Study: Isfahan) [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2021 Tourists' experience of a tourism destination brand is the basis of many of their behavioral consequences. Therefore, in the present study, the effect of tourism destination brand experience on tourist citizenship behaviors with Emphasis on the role of ...
Saied Saieda Ardakani +2 more
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Exploring the relationship between tourists’ emotional experience, destination personality perception, satisfaction and behavioral intentions [PDF]
Psihologija, 2023 The relationship between tourists’ emotional experience and perception of destination brand personality, has not been empirically explored before. Moreover, there is a literature gap in understanding how emotional experience, destination personality ...
Kovačić Sanja, Šagovnović Ivana
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