Results 11 to 20 of about 151,755 (289)
The Influence of Tourists’ Brand Sensory Impression on the Development of Traditional Chinese Medicine Health Tourism [PDF]
E3S Web of Conferences, 2023 Tourists’ good brand sensory image for Traditional Chinese Medicine health tourism (TCMHT) can improve the brand building of tourism destinations. This paper takes some tourists who enter the scenic spots of integrated TCMHT as the research object to ...
Sha Sha +3 more
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Bali brand love: A perspective from domestic tourists
Cogent Business & Management, 2023 This research aimed to examine and explain the effect of brand image, tourist experience, and destination quality on brand love, Word of Mouth (WOM), recommendation, and revisit intention. The research samples included 284 domestic tourists visiting Bali
I Putu Gde Sukaatmadja +2 more
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Location-based Services as Marketing Promotional Tools to Provide Value-added in E-tourism [PDF]
International Journal of Digital Content Management, 2021 Purpose: E-tourism is the most cost-effective way to communicate with the target market and to publish information. It is also an easy way for customers to buy travel products. Recent advances in mobile communication technologies are leading the way for
Sara Mohammadi +2 more
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Factors Affecting the Promotion of Yazd Brand as a Health Tourism Destination with a Fuzzy Cognitive Mapping Approach [PDF]
Taṣvīr-i salāmat, 2021 Background and Objectives: Nowadays, multi-national hospitals, competitive prices, quality of international standards and the level of specialized technologies are among the examples of globalization of health so that countries compete with each other in
Mahdieh Zahmatkesh saredorahi +4 more
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Antecedents of destination brand experience
Journal of Sustainable Tourism and Entrepreneurship, 2020 Purpose: The tourism sector is the leading sector for Indonesia's foreign exchange earnings. The Indonesian government has established six National Tourism Strategy Areas, including Lake Toba, North Sumatra. Development in the Lake Toba tourist area has been carried out, but it does not automatically bring tourists to visit the Lake Toba Tourism Area ...
Miska Irani Tarigan +3 more
openaire +2 more sources
Country brand equity model: Sustainability perspective [PDF]
Marketing (Beograd. 1991), 2016 This paper proposes a model of country brand equity that incorporates the issue of sustainability in determining destination brand equity. In particular, the model includes elements of sustainability as its core dimensions and promotes the concept of the
Teodorović Milivoj, Popesku Jovan
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Effects of the intensity of use of social media on brand equity: An empirical study in a tourist destination [PDF]
European Journal of Management and Business Economics, 2018 Purpose - The purpose of this paper is to provide a comprehensive research of the effects of the intensity of use of social media on destination brand equity.
Igor Stojanovic +2 more
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European Research on Management and Business Economics, 2021 This study examines how the degree of fit between the brand extension and the parent brand, in the case of heritage sites, affects the extension's brand equity-formation, considering the mediating role of brand attitude and brand credibility and the ...
M. Belén Prados-Peña +1 more
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Explaining the Interaction of Tourism brand equity and Urban Landscape from the Perspective of Foreign Tourists (case study: Isfahan Metropolis) [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2021 Introduction In the face of the increasing competitiveness of the tourism industry, destination tourism brand emerges as an important asset determining tourism destination identity.
fariba vahidzadegan, Ali Zangiabadi
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