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Exploring Social Sharing Value: Effects on Customer Attitudes and Behaviors in Restaurant Livestreaming. [PDF]

Behav Sci (Basel)
Yang Z, Liu V, Lyu C.
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Destination brand experience, brand positioning, and intention to visit: A multi-destination comparison study

Journal of Vacation Marketing, 2023
Brand experience, critical to the success of businesses, is well studied in marketing research. However, little is known about its effect on building advantages of competitive differentiation and brand positioning, especially in the tourism field. This study investigated the applicability of a well-established brand experience model from marketing ...
Shuang Lin, Shuangyu Xu, Yue Liu, Liyin Zhang   +3 more
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Extending the Conceptualization of Destination Brand Experiences

Journal of Travel Research, 2022
Tourism research has flourished over the last decade, providing novel insights and deepening the literature on destination branding and tourism experiences. Consequently, the initial conceptualization of destination brand experience (DBE) as a four-dimension concept may not fully capture the field’s expanded knowledge-base.
Cecilia Ngwira, Vincent Wing Sun Tung, Serene Wai Tsz Tse   +2 more
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Impact of destination brand experience on destination advocacy: trust and loyalty as moderators

Consumer Behavior in Tourism and Hospitality, 2022
Purpose The purpose of this paper is to assess impact of destination brand experience (DBE) on destination advocacy (DA) and to assess the role of trust and loyalty as moderators in the relationship. Design/methodology/approach Data was collected from a sample of 595 tourists from destinations in India.
Shalini Srivastava, Poornima Madan, Banasree Dey, Abdul Qadir, Jones Mathew   +4 more
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Online brand advocacy for destinations: The role of destination management, experience, and satisfaction

Journal of Vacation Marketing, 2023
People nowadays travel to a destination and then become a source of information about that destination. This study concentrated on the information-sharing behavior of individuals regarding destinations within the context of online brand advocacy. This study aims to investigate online brand advocacy behavior and provide an explanation for it using ...
Nilsah Cavdar Aksoy, Nihal Yazici
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Destination brand experience and visitor behavior: the mediating role of destination brand identification

Journal of Travel & Tourism Marketing, 2017
Destination branding has emerged as a critical tool for achieving competitive advantage through various conceptualizations, focusing on various aspects of branding.
Vikas Kumar, Arun Kumar Kaushik
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Branding a memorable destination experience. The case of ‘Brand Canada’

International Journal of Tourism Research, 2009
AbstractMany destinations around the world sell themselves in very similar ways; imagery centres around overused icons, such as nature, beaches, families and couples all having fun. The tone of messaging is also generic, usually focusing on the ideas of escape and discovery.
Simon Hudson, J. R. Brent Ritchie
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Online destination brand experience and authenticity: Does individualism-collectivism orientation matter?

Journal of Destination Marketing & Management, 2021
Abstract Literature that examined the relationship between online destination brand experience (ODBE) and destination brand authenticity (DBA) is limited. Considering the increased importance of brand authenticity and its benefits for the practitioners, the present study develops a model of the relationship between ODBE, DBA, affective commitment ...
Imran Khan, Mobin Fatma
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Creating Brand Experience Based on Brand Equity in Tourism Destinations

2022
The purpose of introducing the attractions of destinations, making them known to tourists, determining the brand elements specific to the holiday region, and creating associations in the consumer over time is to attract a certain number of visitors to the holiday destination every year. The aim of local governments in tourism destinations, associations
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The role of destination brand experience, emotions and brand credibility in influencing destination brand equity

Journal of Hospitality and Tourism Insights
Purpose This study aims to investigate the impact of destination brand experience on destination brand equity through the role of emotions and brand credibility. Design/methodology/approach The author adapted a quantitative study with 460 tourists ...
Lin Shizhen, Kashif Hussain, Neethiahnanthan Ari Ragavan, Qasim Ali Nisar   +3 more
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