Results 271 to 280 of about 151,755 (289)
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City brand love: destination attractiveness and memorable tourism city experiences
Tourism Review, 2023Purpose Drawing on the literature on brand–consumer relations in an attempt to apply the concept of brand love to a city tourism destination, this paper aims to explore the antecedents and consequences of city brand love. Design/methodology/approach Based on quantitative research and cluster sampling, study data was collected from 330 international ...
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Understanding Destination Brand Experience
Ecotourism is one of the most vital catalysts of conservation and sustainable development in tourism. Ecotourism favours the production of economic and administrative support for protected areas, heightens the understanding of environmental and historical values, and improves the visitor's experience.Muhammad Abrar +2 more
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Journal of Travel & Tourism Marketing, 2020
Destination brand engagement (DBE) has emerged as a valuable construct for developing and maintaining enduring relationships with consumers.
Vikas Kumar, Arun K. Kaushik
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Destination brand engagement (DBE) has emerged as a valuable construct for developing and maintaining enduring relationships with consumers.
Vikas Kumar, Arun K. Kaushik
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Anatolia, 2020
Using social identification, attachment and experience theories, this study aims to develop and test a theoretical model of destination branding, which integrates the concepts of destination brand ...
Raouf Ahmad Rather +2 more
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Using social identification, attachment and experience theories, this study aims to develop and test a theoretical model of destination branding, which integrates the concepts of destination brand ...
Raouf Ahmad Rather +2 more
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Heterogeneity of tourists’ destination brand experiences: A segmentation analysis
Journal of Vacation MarketingDestination brand experiences (DBEs) have been one of the crucial attributes for establishing differentiation, uniqueness and competitive advantages in tourism. Although existing research tend to evaluate tourists’ DBEs as homogeneous, tourists in reality vary according to different dimensions of DBEs, and such heterogeneity will impact their ...
Fangcao Zhu +2 more
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Successful Destination Branding: Experiences from an Innovator
2011It is indisputable: The decision to purchase a certain product is affected much more by emotions than it is by reason. This has become a truism amongst all companies producing brand quality consumer goods. Brands try to add an underlying philosophy or attitude to products, so that in this world where basic needs are satisfied, consumers buy to a great ...
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2020
This chapter identifies whether the communicated brand promise of Vancouver's new established destination brand is in line with the brand experience perceived by the tourists visiting the city, in order to determine possible discrepancies. It compares Vancouver's destination brand identity, expressed in the brand promise, with the brand experience as ...
Isaac, Rami, Wichnewski, J
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This chapter identifies whether the communicated brand promise of Vancouver's new established destination brand is in line with the brand experience perceived by the tourists visiting the city, in order to determine possible discrepancies. It compares Vancouver's destination brand identity, expressed in the brand promise, with the brand experience as ...
Isaac, Rami, Wichnewski, J
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How Customer Experience Affects the Customer-Based Brand Equity for Tourism Destinations
Journal of Travel & Tourism Marketing, 2015ABSTRACTIn this study we examine the impact of customer experience (CE) on customer-based brand equity (CBBE) for tourism destinations. Breaking down CE into the constituents of service performance, word-of-mouth(WOM), and advertising, we use a structural equation model to test survey data gathered from Mainland Chinese outbound tourists. We found that
Yan Yang, Xiaoming Liu, Jun Li
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Creative destination, creative cultural experience, and destination brand self-congruence (DBSC)
Journal of Policy Research in Tourism, Leisure and Events, 2022Rasoul Shahabi +5 more
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2018
The present study is based on previous research done by Barnes, Mattsson and Sorensen (2014) and by Hosany and Gilbert (2010), adapted to a different city brand: Porto (Portugal). We also included a new variable in this study: tourist personality traits. This research aims to understand the influence of destination brand experience in the intentions to
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The present study is based on previous research done by Barnes, Mattsson and Sorensen (2014) and by Hosany and Gilbert (2010), adapted to a different city brand: Porto (Portugal). We also included a new variable in this study: tourist personality traits. This research aims to understand the influence of destination brand experience in the intentions to
openaire +1 more source