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Building Brand Authenticity and Strategies for Genuine Destination Experiences
This chapter is devoted to understanding the concept of constructing the destination brand authenticity, focusing on the delicate interplay between tourism and culture. This chapter discusses over-tourism, cultural commodification, environmental degradation, and economic dependency issues based on Bali, Venice, and Kyoto case studies.Khalid Jamil +2 more
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SSRN Electronic Journal
The tourism sector has experienced notable growth, largely fueled by consumers’ growing desire to explore a variety of destinations. This revitalized interest in travel highlights the necessity of cultivating enduring connections between tourism marketers and travelers.
Jin Zhang +3 more
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The tourism sector has experienced notable growth, largely fueled by consumers’ growing desire to explore a variety of destinations. This revitalized interest in travel highlights the necessity of cultivating enduring connections between tourism marketers and travelers.
Jin Zhang +3 more
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Destination Branding and Luxury Experiences in the Digital Age
In an era where the digital image of a destination can be as influential as actual experiences, this chapter will evaluate how Spain and Portugal use digital platforms to cultivate and promote their identities as luxury destinations. Through a methodology that combines quantitative and qualitative analysis, the effectiveness of the digital marketing ...Mario Sierra Martin +4 more
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The Destination Branding through Multisensory Experiences: Case Studies from Sweden
2018Abstract This chapter examines the significance of multisensory experiences in the branding of the Swedish tourist destinations. Firstly, it provides a critical review of the relevant literature in the field of nation branding. It discusses about the tourism branding strategies that are intended to attract more visitors to Stockholm ...
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Wellness tourism experience and destination brand love
Journal of Travel & Tourism MarketingSung in Kim +5 more
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Tourists' well-being and myth experiences - building a destination brand
2018Soraia Garcês +2 more
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Colour as a brand-related stimulus in the scope of destination brand experience design: an overview
2022openaire +1 more source
Branding city destinations: experiences of two metropolises in China: Hangzhou and Xi'an
2014Mimi Li, Bihu Wu, Bailu Li
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