Linking travel motivation, tourist self-image and destination brand personality [PDF]
, 2007 Despite a growing body of work on destination branding, there has been little investigation of whether or not tourists attribute brand personality characteristics to tourism destinations and whether or not an emotional connection exists based on tourists'
Benckendorff, Pierre +2 more
core +2 more sources
Place branding and the representation of people at work: Exploring issues of tourism imagery and migrant labour in the Republic of Ireland [PDF]
, 2008 This paper addresses destination brand image in tourism marketing and assesses the contribution of tourism ' s workforce to such image and branding, considering the role that employees play in visitors ' interpretation of their experience of destination ...
Baum, T.G., Devine, F., Hearns, N.
core +1 more source
Destination Brand Experience and Place Attachment
Tourism, 2023 Brand experience and place attachment are key issues of a destination as it is increasingly important that visitors develop attachment and positive attitudes towards the natural environment, which is generally related with a high level of satisfaction.
Martins, Hugo +2 more
openaire +3 more sources
Monex: Journal Research Accounting Politeknik Tegal, 2019 Sedikitnya penelitian mengenai pengukuran merek destinasi mengindikasikan bagaimana sulitnya mengevaluasi sebuah merek destinasi. Peneliti membahas destination branding dengan sebuah konsep baru, destination brand experience (DBE), yang menyajikan ...
Ghea Dwi Rahmadiane +2 more
doaj +1 more source
Positioning the Destination Product-Can Regional Tourist Boards Learn from Private Sector Practice? [PDF]
, 1998 This article examines the role of positioning in the marketing of a tourism destination. The study focuses on the current positioning strategies pursued by the Regional Tourist Boards (RTBs) in England.
Connell J. +9 more
core +1 more source
Storytelling in destination brand communication: A qualitative analysis
Journal of Global Business Insights, 2016 Stories help consumers to make sense of the product and/or services in marketing and branding. Especially in tourism, storytelling is an effective channel for destination brand communication.
Mehmet Yavuz +3 more
doaj +1 more source
Gastronomic Experience and Consumer Behavior: Analyzing the Influence on Destination Image
Foods, 2023 Gastronomy experiences are becoming a fundamental factor that influences the making of a decision regarding choosing a travel destination, as well as being a crucial factor in shaping tourists’ satisfaction regarding their overall travel experience.
Alina Kovalenko +3 more
doaj +1 more source
Virtual Reality Technology in Tourism Destination Marketing [PDF]
مدیریت بازرگانی, 2021 ObjectiveGiven the recession and crises such as the Covid-19 Pandemic, tourism destinations and related businesses are attempting to continue to expose their tourism destinations and capacities to potential tourists.
Niloufar Hadianfar +1 more
doaj +1 more source
El reto de vincular reputación online de destinos turísticos con competitividad [PDF]
, 2019 The aim of this study is to evidence how 2.0 conversations in social media impact the reputation of destinations. Additionally, the influence of co-creation practices is analysed.
Correia, Marisol B. +2 more
core +1 more source
The Role of Augmented Reality in Destination Branding
Tourism and Hospitality Management, 2020 Purpose – The goals of this study are to find out which factors contribute to AR applications generating satisfactory tourism experiences; analyze the impact of AR on destination brand communication; and examine whether the act of communicating the ...
Assumpció Huertas, Jan Gonzalo
doaj +1 more source