Results 31 to 40 of about 151,755 (289)
Factors Influencing the Perception of Destination Brand Luxuriousness
Naše Gospodarstvo, 2021 The main purpose of this paper is to identify and investigate the factors that influence the building and managing of luxury destination brands. Based on a review of existing literature, the authors identified eight crucial factors: accommodation quality,
Krupka Zoran +2 more
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Creating a New Experience for Tourists through City Branding (Case Study: City of Shiraz in Iran)
Space and Culture, India, 2021 The utility of the destination brand experience directly originates from the type of feelings of audiences present in a city. In this study, after recognising the components affecting the sense of place, their relationship with the tourism brand ...
Mahshid Barani
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Tourism Management, 2020 This work was supported by the Spanish Ministry of Economy, Industry, and Competitiveness, Grant Number: ECO2015-69103-R, and by Universidad de Málaga, Andalucía (Plan Propio de Investigación y Transferencia) (Spain).
Jiménez-Barreto, Jano +3 more
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Advances in Hospitality and Tourism Research (AHTR), 2023 This paper aims to test the relationships among gastronomic experience, motivation, destination satisfaction, and gastronomy destination brand equity. Data (n:600) was gathered from domestic visitors visiting Gaziantep in March, April to May 2018. Scale development to measure gastronomy experiences and scale adaptation process of destination brand ...
Davut KODAŞ, Çağıl Hale ÖZEL
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Using segmentation to compete in the age of the sharing economy: testing a core-periphery framework [PDF]
, 2019 Airbnb has emerged as a credible competitive threat to the hotel industry. Consequently, hotel brands are having to rethink the experiences they provide to customer in an increasingly competitive environment.
Lehto, Xinran +2 more
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Sensory Experiences Regarding Five-dimensional Brand Destination
Procedia - Social and Behavioral Sciences, 2014 AbstractStarting from the idea that the destination represents a complex product, seen as the sum of multiple products, the destination branding process should concentrate on developing sensory experiences. In the end, this could lead to a five-dimensional destination brand.
Diţoiu, Mihail-Cristian +1 more
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Is Gastronomy A Relevant Factor for Sustainable Tourism? An Empirical Analysis of Spain Country Brand [PDF]
, 2019 Tourism has become a fundamental industry for the economic growth of many countries. Due to this, there is growing competitiveness among the different destinations to attract as many tourists as possible.
Leal Rodríguez, Antonio Luis +2 more
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Making space for experiences [PDF]
, 2006 Leisure and retail providers need to understand the elements of the visitor experience and the way in which they evaluate their satisfaction. This article suggests a holistic prism model of the interaction between the management and the visitor in a ...
A Parasuraman +18 more
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THE IDENTITY / IMAGE OF THE BRÂNCUȘI BRAND [PDF]
Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2021 ct In the contemporary society characterized by dynamism, in the perspective of the globalization of social life in which rapid changes have generated a spectacular evolution of tourism marketing, it is necessary for each people or nation to look to ...
ADRIANA GÎRNICEANU, MIRELA MAZILU
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Branding Serbia as a Tourist Destination on the Global Market [PDF]
Turizam, 2014 Destination branding has become one of the most popular contemporary topics, both among tourism practitioners and politicians, because there is strong evidence that strong national destination brand supports commercial brands in industries related to ...
Ivan Paunović
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