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Achieving destination advocacy and destination loyalty through destination brand identification

Journal of Travel & Tourism Marketing, 2017
abstractBrand identification enhances customer loyalty and develops long-term relationships between the customer and the brand. However, only a few studies have explored the role of identification in building long-term and favorable relationships between tourists and a tourism destination.
Vikas Kumar, Arun Kumar Kaushik
openaire   +3 more sources

Understanding tourism loyalty: Horizontal vs. destination loyalty

Tourism Management, 2018
Tourism loyalty is a key topic that has been covered in literature mainly from a very homogenous perspective. This study analyses horizontal loyalty (consumer's loyalty divided among several destinations), and explains the background factors that affect this behaviour (cognitive, affective and overall destination image; information sources; motivations;
Almeida Santana, Arminda   +1 more
openaire   +4 more sources

Theoretical examination of destination loyalty formation

International Journal of Contemporary Hospitality Management, 2014
Purpose– The purpose of this paper is to identify the most critical antecedents of destination loyalty formation (DLF) and to develop a series of propositions for the relationships among the antecedents of loyalty formation and their direct and indirect impacts on loyalty formation.Design/methodology/approach– This conceptual paper provides a ...
Gursoy, D, Cheng, J., Chi, C.
openaire   +4 more sources

Repeated behaviour and destination loyalty

Tourism Management, 2015
This study analyses tourists' stated loyalty to a tourism destination within a multidimensional framework and with various definitions of loyalty. The empirical data were collected via a survey administered at the end of a trip at the main ports and airports on the island of Sardinia during the low and high seasons, in 2012.
Meleddu M, PACI, RAFFAELE, Pulina M.
openaire   +5 more sources

Attraction loyalty, destination loyalty, and motivation: agritourist perspective

Current Issues in Tourism, 2020
This study evaluates the link between tourists’ loyalty toward attractions and destinations in agritourism and associated influential motivation factors.
Leo, Gundur   +6 more
openaire   +2 more sources

Satisfaction and Destination Loyalty

Journal of Quality Assurance in Hospitality & Tourism, 2005
ABSTRACT First-time and repeat tourists engage in different tourism experience with a destination. Based on previous studies, the main purpose of this research is to investigate how tourists' previous experience with a tourist destination influences on the satisfaction evaluation, destination loyalty and destination attractiveness.
Metin Kozak   +2 more
openaire   +1 more source

DESTINATION IMAGE AND LOYALTY

Tourism Review International, 2003
This study extended destination image research by relating to the behavioral dimension of visitor loyalty. Based on the sample from a visitor profile study sanctioned by a county-level destination marketing organization (DMO) in the United States, the study examined the relationship between visitors' perceived images and their destination loyalty. Four
LIPING A. CAI   +2 more
openaire   +1 more source

Investigating Destination Loyalty through Tourist Attraction Personality and Loyalty

Journal of China Tourism Research, 2020
This study aims to validate the new concept of ‘tourist attraction personality’ and examine its effect on attraction and destination loyalty.
Weng Hang Kong   +2 more
openaire   +1 more source

Tourism Destination Loyalty

Journal of Travel Research, 2000
Despite the widespread acceptance that loyalty is a major driving force in successful companies, tourism destination loyalty has not been investigated. This study explores the application and usefulness of destination loyalty. Based on the brand loyalty literature, a number of loyalty measurements are suggested.
openaire   +1 more source

TOWARDS THE CONCEPTUALIZATION OF TOURISM DESTINATION LOYALTY

Tourism Analysis, 2003
Tourism destination loyalty has been the subject of numerous studies. The existing research shows that destination loyal behavior does exist, yet many of the findings are noncomparable due to the differences in conceptualization of the loyalty construct.
Niininen, Outi Ilona., Riley, M.
openaire   +1 more source

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