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How does live streaming affect tourists' intention - a psychology theory perspective. [PDF]

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Bu N, Li Y, Li Y, Wang K, Zhao D, Jiao X, Li T.   +6 more
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Market-Oriented Destination Marketing

Journal of Travel Research, 2016
As competition among destinations has intensified, researchers have increasingly advocated for a market-oriented approach to destination marketing. Unfortunately, the unique stakeholder structure of the destination marketing environment precludes a direct application of the traditional market orientation paradigm to this domain.
Line, Nathaniel D., Wang, Youcheng
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Destination marketing and destination image

2018
Destinations need to master many elements in order to be successful destination. Factors such as attractions, accessibility, amenities, activities and similar are important for destinations that want to increase their share of tourism. A touristic destination consists of physical (tangible) and psychological (intangible) elements.
Sevda Sahilli Birdir, Ali Dalgic, Kemal Birdir   +2 more
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Marketing African Destinations

2016
Africa is the world’s second largest and second most populous continent. It is rich in history, cultural resources, natural resources and fauna and flora. Sub-Saharan Africa is changing and developing rapidly and some African cities are now characterized by multicultural communities, a vibrant business environment and modern skylines.
Eli Avraham, Eran Ketter
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Marketing Asian Destinations

2016
Asia is the world’s largest continent. It accounts for almost 30 percent of the world’s land area and is home to over 4 billion people — approximately 60 percent of the world’s population. Asian civilizations are rich in history, culture and heritage, and these cradles of mankind are still growing and developing every day.
Eli Avraham, Eran Ketter
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Collaborative Destination Marketing

Journal of Travel Research, 2008
Collaborative initiatives are voluntary arrangements between tourism organizations involved in managing and promoting destinations. In the tourism domain, although collaboration issues have been studied from various perspectives, relatively little research has been conducted on the process of collaborative marketing at the destination level.
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Measuring Destination Marketing

Journal of Travel Research, 2016
Conversion studies are a standard technique by which marketers evaluate advertisement effectiveness. A review of the tourism literature finds that advertising conversion studies use a number of metrics that have evolved to include most aspects of visitor decisions; however, this literature also indicates that there are few comparative studies focusing
Yeongbae Choe, Jason L. Stienmetz, Daniel R. Fesenmaier   +2 more
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Destination Marketing

2022
Rupa Rathee, Pallavi Rajain
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Marketing Tourism Destinations

2021
This chapter discusses explores the key issues in the marketing of tourism destinations. The chapter begins with a discussion on why the concept of destination marketing is more complicated than the marketing of individual tourism product offerings. Next, the role of destination marketing organisations (DMOs) and discuss the challenges they face is ...
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Destination marketing

2010
Il capitolo affronta l’analisi delle azioni di destination marketing. Dopo avere presentato un breve excursus storico relativo al significato della disciplina, il capitolo analizza le funzioni e le attività di marketing svolte da una DMO evoluta, grazie alle quali gestire il ciclo della relazione con l’ospite in un contesto di competizione globale.
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