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Destination Marketing Organisations
2018The governments of most countries, states, cities and towns now contribute funding for tourism destination marketing and planning. Such funding generally supports two types of organisations. One category is a Ministry of Tourism, which is a government department primarily concerned with providing policy advice to government on planning issues related ...
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1994
This paper defines Destination Marketing Systems (DMS), with reference to systems currently in use by Tourist Boards. It explains the architecture of such systems with particular reference to the integration of information retrieval, reservations and marketing facilities. It explains how DMS technology can help a Tourist Board measure its effectiveness
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This paper defines Destination Marketing Systems (DMS), with reference to systems currently in use by Tourist Boards. It explains the architecture of such systems with particular reference to the integration of information retrieval, reservations and marketing facilities. It explains how DMS technology can help a Tourist Board measure its effectiveness
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Evaluating Destination Marketing Organizations’ Websites
2014Developing their e-marketing strategy, Destination Marketing Organizations (DMOs) invest in the establishment of their Websites to provide extended accessibility, real-time information/services, and personalization capabilities. This chapter aims to review prior tourism studies that refer to Website evaluation by taking DMOs’ Websites as the focus of ...
Drosopoulou Charoula +3 more
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Celebrity endorsements in destination marketing: A three country investigation
Tourism Management, 2021Subhadip Roy, Wioleta Dryl
exaly