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Destination marketing and destination image
2018Destinations need to master many elements in order to be successful destination. Factors such as attractions, accessibility, amenities, activities and similar are important for destinations that want to increase their share of tourism. A touristic destination consists of physical (tangible) and psychological (intangible) elements.
Sevda Sahilli Birdir +2 more
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Market-Oriented Destination Marketing
Journal of Travel Research, 2016As competition among destinations has intensified, researchers have increasingly advocated for a market-oriented approach to destination marketing. Unfortunately, the unique stakeholder structure of the destination marketing environment precludes a direct application of the traditional market orientation paradigm to this domain.
Line, Nathaniel D., Wang, Youcheng
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Destination Marketing of Australia
Journal of Travel Research, 2013The efficient targeting of destination marketing depends not only on identifying markets that are currently or potentially “high yielding” but also on the cost effectiveness of marketing expenditure in different markets. At least three different types of yield measures that are relevant to “return” on marketing investment have not been clearly ...
Dwyer, Larry +3 more
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Are Tourists or Markets Destination Loyal?
Journal of Travel Research, 2010This study asks whether individual tourists are destination loyal or whether markets can be considered as loyal? While loyalty research has focused on the individual, a strong body of evidence suggests that individual tourists revisit international destinations rarely.Yet overall arrivals from mature markets are largely stable, suggesting some form of ...
McKercher, Bob, Guillet, Basak Denizci
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1994
This paper defines Destination Marketing Systems (DMS), with reference to systems currently in use by Tourist Boards. It explains the architecture of such systems with particular reference to the integration of information retrieval, reservations and marketing facilities. It explains how DMS technology can help a Tourist Board measure its effectiveness
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This paper defines Destination Marketing Systems (DMS), with reference to systems currently in use by Tourist Boards. It explains the architecture of such systems with particular reference to the integration of information retrieval, reservations and marketing facilities. It explains how DMS technology can help a Tourist Board measure its effectiveness
openaire +1 more source
The Adoption of Pinterest for Destination Marketing: The Case of Austrian Destinations
2013The internet and social media play a major role as information sources for tourists and travellers in the travel decision making process. Since the tourism product is intangible, travellers have to rely on images and descriptions regarding travel products and services. Images are subconsciously more influencing than text.
Christian Maurer, Bianca Hinterdorfer
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The Destination-Market Matrix:
Journal of Travel & Tourism Marketing, 1995This paper proposes a new qualitative strategic market portfolio analysis model for the tourism industry that depicts the complex inter-relationship between a destination and the many markets it serves. The Destination-Market Matrix (DMM) is a descriptive 2x2 matrix that depicts six key market factors in a conceptually simple, yet highly descriptive ...
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2010
Il capitolo affronta l’analisi delle azioni di destination marketing. Dopo avere presentato un breve excursus storico relativo al significato della disciplina, il capitolo analizza le funzioni e le attività di marketing svolte da una DMO evoluta, grazie alle quali gestire il ciclo della relazione con l’ospite in un contesto di competizione globale.
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Il capitolo affronta l’analisi delle azioni di destination marketing. Dopo avere presentato un breve excursus storico relativo al significato della disciplina, il capitolo analizza le funzioni e le attività di marketing svolte da una DMO evoluta, grazie alle quali gestire il ciclo della relazione con l’ospite in un contesto di competizione globale.
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Marketing African Destinations
2016Africa is the world’s second largest and second most populous continent. It is rich in history, cultural resources, natural resources and fauna and flora. Sub-Saharan Africa is changing and developing rapidly and some African cities are now characterized by multicultural communities, a vibrant business environment and modern skylines.
Eli Avraham, Eran Ketter
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