Results 221 to 230 of about 1,545,018 (285)

Reconfiguring Fresh Produce Supply Chains in Response to Drought Risk: Evidence From the U.S. Broccoli Market

open access: yesAgribusiness, EarlyView.
ABSTRACT Drought is among the most severe and persistent threats to food supply chains, and relocating production to less drought‐prone regions offers a strategy to reduce this risk. This is particularly relevant for fresh vegetables, which are highly water‐intensive, yet drought‐driven reconfiguration strategies remain understudied.
Bingyan Dai   +2 more
wiley   +1 more source

Prospects of using strategic communication in sustainable tourism promotion. [PDF]

open access: yesFront Sports Act Living
Radjabov O   +4 more
europepmc   +1 more source

Collaborative Destination Marketing

Journal of Travel Research, 2008
Collaborative initiatives are voluntary arrangements between tourism organizations involved in managing and promoting destinations. In the tourism domain, although collaboration issues have been studied from various perspectives, relatively little research has been conducted on the process of collaborative marketing at the destination level. This study
Youcheng Wang
exaly   +3 more sources

My destination in your brain: A novel neuromarketing approach for evaluating the effectiveness of destination marketing

open access: yesJournal of Destination Marketing & Management, 2018
Emotional reactions to marketing stimuli are essential to tourist destination marketing, yet difficult to validly measure. A neuromarketing experiment was peformed to establish whether brain event-related potentials (ERPs), elicited by destination photos,
Lin Wang   +2 more
exaly   +2 more sources

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