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Marketing and Destination Branding
2016Chapters 1 and 2 dealt with the image of developing countries, factors that construct their media and public images, and with the consequences of the problematic image. The challenging question is how can these countries correct and restore their image in the international media and among world audiences.
Eli Avraham, Eran Ketter
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Destination Marketing Organisations
2018The governments of most countries, states, cities and towns now contribute funding for tourism destination marketing and planning. Such funding generally supports two types of organisations. One category is a Ministry of Tourism, which is a government department primarily concerned with providing policy advice to government on planning issues related ...
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Celebrity endorsements in destination marketing: A three country investigation
Tourism Management, 2021Subhadip Roy, Wioleta Dryl
exaly