Results 271 to 280 of about 262,656 (345)
Some of the next articles are maybe not open access.
Partners and Innovation in American Destination Marketing Organizations
Journal of Travel Research, 2011Innovation and interorganizational collaboration have been identified as important elements of competitive tourism strategies. This study proposes a model that relates aspects of organizational settings and collaboration to the success of innovation within the organization. In particular, this study focuses on destination marketing organizations (DMOs)
F. Zach
openaire +3 more sources
Current Issues in Tourism, 2021
Today, the promotion of tourism destinations is evident through social media as tourists have become content creators and influencers.
Prem Kumar +2 more
openaire +1 more source
Today, the promotion of tourism destinations is evident through social media as tourists have become content creators and influencers.
Prem Kumar +2 more
openaire +1 more source
Journal of Hospitality & Tourism Research, 2023
This research aims to understand the unique aspects of social media that should be considered by a destination marketing organization (DMO) to create advertisements that attract the interests of tourists on YouTube.
Seunghun Shin +3 more
semanticscholar +1 more source
This research aims to understand the unique aspects of social media that should be considered by a destination marketing organization (DMO) to create advertisements that attract the interests of tourists on YouTube.
Seunghun Shin +3 more
semanticscholar +1 more source
, 2020
In the current decade, there is a drastic increase in the active social network users which simultaneously raised the interest of destination management organizations (DMOs) to increase their e-visibility on social network sites (SNS), specifically to ...
Jeet Dogra, Sachin Kale
semanticscholar +1 more source
In the current decade, there is a drastic increase in the active social network users which simultaneously raised the interest of destination management organizations (DMOs) to increase their e-visibility on social network sites (SNS), specifically to ...
Jeet Dogra, Sachin Kale
semanticscholar +1 more source
Journal of Travel Research, 2021
Online photos can reflect tourists’ received destination image and be used to project destination image by destination marketing organizations (DMOs). Studies have identified a gap between projected and received images, highlighting the difficulty DMOs ...
Zeya He, N. Deng, Xiang Li, Huimin Gu
semanticscholar +1 more source
Online photos can reflect tourists’ received destination image and be used to project destination image by destination marketing organizations (DMOs). Studies have identified a gap between projected and received images, highlighting the difficulty DMOs ...
Zeya He, N. Deng, Xiang Li, Huimin Gu
semanticscholar +1 more source
Rethinking the Destination Marketing Organization Management in the Big Data Era
ASE BigData & SocialInformatics, 2015Big data is an important part of modern information management, providing new strategies for Destination Marketing Organizations (DMOs) for DMOs to gather large amount of data from tourists and stakeholders. DMOs that have the domain knowledge to analyze
Yu-Lan Yuan, Chaang-Iuan Ho
semanticscholar +1 more source
Evaluating Destination Marketing Organizations’ Websites
2014Developing their e-marketing strategy, Destination Marketing Organizations (DMOs) invest in the establishment of their Websites to provide extended accessibility, real-time information/services, and personalization capabilities. This chapter aims to review prior tourism studies that refer to Website evaluation by taking DMOs’ Websites as the focus of ...
Drosopoulou Charoula +3 more
openaire +1 more source
Digital Marketing Strategies of Destination Management Organizations
2020The main objective of this chapter is to understand if Destination Management Organizations (DMOs) are effectively exploiting the potential of the digital world and are considering online information in the management model of tourism destinations. To this end, an exploratory study was carried out, focusing on a regional DMO in Portugal: Tourism of ...
Maria Gorete Dinis +2 more
openaire +1 more source
Organizational innovation: re-organizing destination marketing organizations
2014The tourism sector – already one of the fastest growing industries in the world – is currently undergoing extensive change thanks to strong market growth and a transition to more experience-based products. The capacity for firms to innovate and adapt to market developments is crucial to their success, but research-based knowledge on innovation ...
Birgit Abelsen +3 more
openaire +1 more source
A marketing research tool for destination marketing organizations' logo design
Journal of Business Research, 2016The literature widely acknowledges visual communication in the form of a logo as a potential marketing tool for attracting visitors. Focusing exclusively on logos, this study uses the Haitian Destination Marketing Organisation (DMO) logo as a case study to explain how the choice of colors of a logo can benefit from market research methods.
Hugues Séraphin +3 more
openaire +1 more source