Results 251 to 260 of about 3,997,782 (283)

Innovative behavior of Destination Marketing Organizations

2010
The role of destination marketing organizations changed considerably over the past few decades. Today, these organizations are not only marketers of a certain area, but are also required to constantly develop new tourism offerings to keep pace with fast changing consumer demands and a volatile economic environment.
Zach, Florian, Fesenmaier, Daniel R.
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Destination Marketing Organizations: Roles and Challenges

2018
Destination Marketing Organizations (DMOs) occupy a central position in the marketing of tourism destinations. They are destination-based organizations assuming several roles that are instrumental in the marketability and sustainability of the destinations. This chapter examines the roles of DMOs at tourism destinations.
Gowreesunkar, V.G.B., Séraphin, Hugues, Morrison, Alastair   +2 more
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Drivers of Responsive Website Design Innovation by Destination Marketing Organizations

2014
Mobile devices like smartphones and tablet computers are becoming an integral part of how people consume travel destinations. With the tremendous growth in mobile devices for travel planning and consumption purposes, this paper focuses on mobile and responsive website design and the organizational and environmental factors that drive mobile ...
Chris Gibbs, Ulrike Gretzel
openaire   +1 more source

EVOLUTION OF DESTINATION MARKETING ORGANIZATIONS: A case of Croatia

2013
The system of destination marketing organizations (DMOs) in many countries are organized with the primary objective of effective promotion and attracting tourists to the destination. Network of tourism organizations usually consist of national tourist office, offices abroad and regional and local organizations.
Boranić Živoder, Snježana, Čorak, Sanda   +1 more
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Organizational innovation: re-organizing destination marketing organizations

The tourism sector – already one of the fastest growing industries in the world – is currently undergoing extensive change thanks to strong market growth and a transition to more experience-based products. The capacity for firms to innovate and adapt to market developments is crucial to their success, but research-based knowledge on innovation ...
Birgit Abelsen, Dorthe Eide, Trine Kvidal, Anneke Leenheer   +3 more
openaire   +1 more source

Destination marketing organizations

2018
Vanessa G.B. Gowreesunkar, Hugues Séraphin, Alastair Morrison   +2 more
openaire   +1 more source

Analysing tourism destination promotion through Facebook by Destination Marketing Organizations of India

Current Issues in Tourism, 2022
Prem Kumar, Jitendra Mohan Mishra
exaly  

Extended reality and gamification in destination marketing organizations:

2022
Mark Baker, Arthur Huang
openaire   +1 more source

Destination branding and marketing: The role of marketing organizations

2008
Chris Ryan, Huimin Gu
openaire   +1 more source

Product Marketing in the Tourism Destination Gstaad-Saanenland - Suggestions on How to Structure and Organize Product Marketing in the Destination Management Organization Gstaad-Saanenland

2014
One of the primary tasks of a Destination Management Organization (DMO) is product marketing. In order to capture strategic potential for success, a modern DMO must be able to proactively design tourism products. This, however, requires the implementation of appropriate structures. (Beitrag ist nur für FHNW Mitarbeitende sichtbar)
openaire   +1 more source