Results 231 to 240 of about 3,997,782 (283)

From likes to luggage: The role of social media content in attracting tourists. [PDF]

open access: yesHeliyon
Hussain K   +4 more
europepmc   +1 more source

Evaluating Destination Marketing Organizations’ Websites

2014
Developing their e-marketing strategy, Destination Marketing Organizations (DMOs) invest in the establishment of their Websites to provide extended accessibility, real-time information/services, and personalization capabilities. This chapter aims to review prior tourism studies that refer to Website evaluation by taking DMOs’ Websites as the focus of ...
Drosopoulou Charoula   +3 more
openaire   +1 more source

Partners and Innovation in American Destination Marketing Organizations

Journal of Travel Research, 2011
Innovation and interorganizational collaboration have been identified as important elements of competitive tourism strategies. This study proposes a model that relates aspects of organizational settings and collaboration to the success of innovation within the organization. In particular, this study focuses on destination marketing organizations (DMOs)
openaire   +1 more source

Analysing tourism destination promotion through Facebook by Destination Marketing Organizations of India

Current Issues in Tourism, 2021
Today, the promotion of tourism destinations is evident through social media as tourists have become content creators and influencers.
Prem Kumar   +2 more
openaire   +1 more source

THE APPLICATIONS OF INTERNAL MARKETING VARIABLES TO DESTINATION MARKETING ORGANIZATIONS

2017
tourismos, Vol. 12 No. 2 (2017)
Singh Kaurav, Rahul Pratap   +2 more
openaire   +1 more source

Organizational innovation: re-organizing destination marketing organizations

2014
The tourism sector – already one of the fastest growing industries in the world – is currently undergoing extensive change thanks to strong market growth and a transition to more experience-based products. The capacity for firms to innovate and adapt to market developments is crucial to their success, but research-based knowledge on innovation ...
Birgit Abelsen   +3 more
openaire   +1 more source

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