Results 241 to 250 of about 3,997,782 (283)

Digital Marketing Strategies of Destination Management Organizations

2020
The main objective of this chapter is to understand if Destination Management Organizations (DMOs) are effectively exploiting the potential of the digital world and are considering online information in the management model of tourism destinations. To this end, an exploratory study was carried out, focusing on a regional DMO in Portugal: Tourism of ...
Maria Gorete Dinis, Zélia Breda, Tânia Barreiro   +2 more
openaire   +1 more source

Assessing eBusiness Models of U.S. Destination Marketing Organizations

2007
Information technology has made it imperative for destination marketing organizations to adapt their traditional business models in order to keep pace with emerging advertising strategies, changes in the consumer market, and growing competition. This paper reports on a study of the eBusiness models used by 555 American convention and visitors’ bureaus.
Tanvi Kothari, Daniel R. Fesenmaier
openaire   +1 more source

A marketing research tool for destination marketing organizations' logo design

Journal of Business Research, 2016
The literature widely acknowledges visual communication in the form of a logo as a potential marketing tool for attracting visitors. Focusing exclusively on logos, this study uses the Haitian Destination Marketing Organisation (DMO) logo as a case study to explain how the choice of colors of a logo can benefit from market research methods.
Hugues Séraphin, Michele Ambaye, Vanessa Gowreesunkar, Valérie Bonnardel   +3 more
openaire   +1 more source

Destination marketing organizations’ stakeholders and best practices

Discovery: The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences, 2015
As marketing practices continue to advance, the tourism industry is constantly evolving in terms of marketing strategies and in the shifting duties of its stakeholders. Different organizations plan the advancement of their marketing strategies differently, and Destination Marketing Organizations (DMOs) are no exception. With so many destination options,
Lopez Torres, Bonifacio, Ogbeide, Godwin-Charles   +1 more
openaire   +1 more source

DESTINATION MARKETING ORGANIZATIONS - PRESENTATION OF GOOD PRACTICES

Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY, 2020
The modern tourist industry is strongly connected with marketing and its development in terms of forms and models analysing the dynamics in the factors determining personal satisfaction and experiences before, during and after the tourist activity. Tourist destinations use marketing as the main tool for analysing the tourist market, enabling them to ...
openaire   +1 more source

Turnaround Strategies in Destination Marketing Organizations

2019
This chapter looks to examine the factor(s) contributing to the implementation of successful turnaround strategy in destination marketing organizations (DMOs). While turnaround strategy is not a new concept within hospitality and tourism firms, study of this area within the context of destination marketing organizations is lacking within the current ...
openaire   +1 more source

Rethinking the Destination Marketing Organization Management in the Big Data Era

Proceedings of the ASE BigData & SocialInformatics 2015, 2015
Big data is an important part of modern information management, providing new strategies for Destination Marketing Organizations (DMOs) for DMOs to gather large amount of data from tourists and stakeholders. DMOs that have the domain knowledge to analyze these data can take the opportunities presented by Big Data.
Yu-Lan Yuan, Chaang-Iuan Ho
openaire   +2 more sources

Organizing Festivals, Events and Activities for Destination Marketing

2018
Abstract Community-run festivals are an emerging giant in the tourism industry. Nowadays many local festivals have emerged with the specific objectives of celebrating local culinary traditions, establishing business and trade of local products and developing sustainable destinations.
Antonio Botti, Antonella Monda, Massimiliano Vesci   +2 more
openaire   +1 more source

The Exploration of Social Media Marketing Strategies of Destination Marketing Organizations in China

Journal of China Tourism Research, 2015
The popularity of social media (e.g., social networking sites, micro-blogs websites) presents both opportunities and challenges for destination marketing organizations (DMOs). DMOs need to develop social media marketing strategies to improve their marketing effectiveness and meet the expectations of their stakeholders. Contextualized in Mainland China,
Xin Yang, Dan Wang
openaire   +1 more source

Destination Marketing Organizations

2022
Rupa Rathee, Pallavi Rajain
openaire   +1 more source