Results 41 to 50 of about 262,656 (345)

Socialization as Integrated Marketing Communication Strategy in Increasing Brand Awareness (Case study "Solo Destination" Application of Solo City Government)

open access: yes, 2020
The rapid development of technology makes a city government communicate with the community while building or improving its image. This condition provides its advantages for cities that have a good image, such as increasing the investors, revenue in the ...
Lina Sinatra Wijaya   +3 more
semanticscholar   +1 more source

A Critical Analysis on Evolution of Branding Destination in Langkawi Island

open access: yesSHS Web of Conferences, 2014
The purpose of this paper is to highlight the branding efforts by Langkawi Island based on various slogans and taglines used from 1974 until present. Secondary sources such as government reports, destination marketing organization websites, brochures and
Mohd Yusof Mohd Fadil   +2 more
doaj   +1 more source

The Branding of Padang City: How Does It Affect The City Image and Tourist Visit Decision?

open access: yesAMAR (Andalas Management Review), 2019
Padang has widely known as the tourism destination in Indonesia. This city is the capital of West Sumatera Province which win three World Halal Tourism Award categories in 2016; World's Best Halal Culinary Destination, World's Best Halal Destination and ...
Heru Aulia Azman   +2 more
doaj   +1 more source

Research on behaviors of government's tourism marketing [PDF]

open access: yes, 2010
Tourism has become one of the world's largest industries with broad prospects and large industrial scale. In tourism marketing, planning and packaging the image of destinations, promotion, and participating in nonprofit marketing have become inevitable ...
Quian, Shan
core   +1 more source

Event-Based Destination Marketing: The Role of Mega-Events

open access: yesEvent Management, 2019
Mega-events play an invaluable role in the development of many destinations. These events contribute significantly to the host destinations' economy, enhance the awareness of the destinations, encourage cultural exchange, and promote the preservation of ...
Ying Wang, Xin Jin
semanticscholar   +1 more source

Marketing Tools as a Way to Promote Tourism Destination

open access: yes, 2020
The United Nations World Tourism Organization (UNWTOO) gives priority to a tourism destination as a key object in the process of tourism product formation [1].
S. Esipova, O. Gokova
semanticscholar   +1 more source

Developing evidence‐based, cost‐effective P4 cancer medicine for driving innovation in prevention, therapeutics, patient care and reducing healthcare inequalities

open access: yesMolecular Oncology, EarlyView.
The cancer problem is increasing globally with projections up to the year 2050 showing unfavourable outcomes in terms of incidence and cancer‐related deaths. The main challenges are prevention, improved therapeutics resulting in increased cure rates and enhanced health‐related quality of life.
Ulrik Ringborg   +43 more
wiley   +1 more source

‘Genuine Jersey’: Branding and Authenticity in a Small Island Culture [PDF]

open access: yesIsland Studies Journal, 2012
Jersey has attained a recognized international reputation especially in agriculture, tourism and finance. Over the past century, this small island has developed rapidly as a tourist destination and, since the 1960s, as a leading international finance ...
Henry Johnson
doaj   +2 more sources

Buffalo Niagara Convention & Visitors Bureau [PDF]

open access: yes, 2008
The CVB is currently drafting a five-year strategic plan that will guide its sales and marketing efforts on behalf of the local tourism industry. The plan, when complete, will serve to refine the CVB’s mission as a destination marketing organization and ...
Pijuan, Irene
core   +1 more source

Rethinking plastic waste: innovations in enzymatic breakdown of oil‐based polyesters and bioplastics

open access: yesFEBS Open Bio, EarlyView.
Plastic pollution remains a critical environmental challenge, and current mechanical and chemical recycling methods are insufficient to achieve a fully circular economy. This review highlights recent breakthroughs in the enzymatic depolymerization of both oil‐derived polyesters and bioplastics, including high‐throughput protein engineering, de novo ...
Elena Rosini   +2 more
wiley   +1 more source

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