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The rapid development of technology makes a city government communicate with the community while building or improving its image. This condition provides its advantages for cities that have a good image, such as increasing the investors, revenue in the ...
Lina Sinatra Wijaya +3 more
semanticscholar +1 more source
A Critical Analysis on Evolution of Branding Destination in Langkawi Island
The purpose of this paper is to highlight the branding efforts by Langkawi Island based on various slogans and taglines used from 1974 until present. Secondary sources such as government reports, destination marketing organization websites, brochures and
Mohd Yusof Mohd Fadil +2 more
doaj +1 more source
The Branding of Padang City: How Does It Affect The City Image and Tourist Visit Decision?
Padang has widely known as the tourism destination in Indonesia. This city is the capital of West Sumatera Province which win three World Halal Tourism Award categories in 2016; World's Best Halal Culinary Destination, World's Best Halal Destination and ...
Heru Aulia Azman +2 more
doaj +1 more source
Research on behaviors of government's tourism marketing [PDF]
Tourism has become one of the world's largest industries with broad prospects and large industrial scale. In tourism marketing, planning and packaging the image of destinations, promotion, and participating in nonprofit marketing have become inevitable ...
Quian, Shan
core +1 more source
Event-Based Destination Marketing: The Role of Mega-Events
Mega-events play an invaluable role in the development of many destinations. These events contribute significantly to the host destinations' economy, enhance the awareness of the destinations, encourage cultural exchange, and promote the preservation of ...
Ying Wang, Xin Jin
semanticscholar +1 more source
Marketing Tools as a Way to Promote Tourism Destination
The United Nations World Tourism Organization (UNWTOO) gives priority to a tourism destination as a key object in the process of tourism product formation [1].
S. Esipova, O. Gokova
semanticscholar +1 more source
The cancer problem is increasing globally with projections up to the year 2050 showing unfavourable outcomes in terms of incidence and cancer‐related deaths. The main challenges are prevention, improved therapeutics resulting in increased cure rates and enhanced health‐related quality of life.
Ulrik Ringborg +43 more
wiley +1 more source
‘Genuine Jersey’: Branding and Authenticity in a Small Island Culture [PDF]
Jersey has attained a recognized international reputation especially in agriculture, tourism and finance. Over the past century, this small island has developed rapidly as a tourist destination and, since the 1960s, as a leading international finance ...
Henry Johnson
doaj +2 more sources
Buffalo Niagara Convention & Visitors Bureau [PDF]
The CVB is currently drafting a five-year strategic plan that will guide its sales and marketing efforts on behalf of the local tourism industry. The plan, when complete, will serve to refine the CVB’s mission as a destination marketing organization and ...
Pijuan, Irene
core +1 more source
Rethinking plastic waste: innovations in enzymatic breakdown of oil‐based polyesters and bioplastics
Plastic pollution remains a critical environmental challenge, and current mechanical and chemical recycling methods are insufficient to achieve a fully circular economy. This review highlights recent breakthroughs in the enzymatic depolymerization of both oil‐derived polyesters and bioplastics, including high‐throughput protein engineering, de novo ...
Elena Rosini +2 more
wiley +1 more source

