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Use of social networks by destination marketing organizations [PDF]
Marketing (Beograd. 1991), 2019 Tourism destination marketing management is an extremely important process, therefore destination marketing organizations have gained their well-deserved place in the tourism literature.
Zlatanov Sonja, Popesku Jovan
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Tourist destination marketing: Organization and control [PDF]
Marketing (Beograd. 1991), 2002 Marketing activities in tourism are conducted in tourist companies as well as in tourist destinations. In the latter, marketing activities are organized through the functioning of the so-called destination marketing organizations. It is a common name for
Zečević Bojan V.
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Issues in Co-operative Marketing of Tourist Destinations in Bulgaria – a Cluster Approach [PDF]
Revista de Management Comparat International, 2011 The cluster approach suggests that marketing efforts and operations of individual firms need to be coordinated with their competitors in order to promote and subsequently provide the tourist with a quality tourism product. This paper examines the issues
Irina SHTONOVA
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Journal of Open Innovation: Technology, Market and Complexity, 2022 Delivering a positive tourism experience is an expanding concern of destinations because of the growth of the tourism industry. The emergence of creative tourism has led to a continued necessity for local destination management organizations to pursue ...
Mafalda Gato +4 more
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ANALYSIS OF THE INTERACTION OF MICE TOURISM DEVELOPMENT FACTORS (THE CASE OF ASTANA CITY IN KAZAKHSTAN) [PDF]
Geo Journal of Tourism and Geosites, 2023 The purpose of this study is to research whether some factors of the development of MICE tourism influence each other in the capital of Kazakhstan.The author conducted a survey and analyzed the interaction of the effectiveness of interaction between the
Bayana TAIPAKOVA
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Festivals and destination marketing: An application from Izmir City [PDF]
Journal of Tourism, Heritage & Services Marketing, 2019 Festivals are among the growing global city and destination attraction factors and they are very trendy. Studies indicate that there is a direct relationship between the successful organizations of festivals and the number of visitors and tourism income ...
Ige Pirnar +2 more
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Collaborative Performances of Wine Tourism Destinations in the Northern Rhone Valley
European Management Studies, 2023 Purpose: The main aim of this article was to identify the wine tourism destination models set up on collaborative performances driven by Tourism Offices (Destination Marketing Organization, DMO) and wineries (private enterprises) from the appellate ...
Daria Hołodnik
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The Future of Destination Marketing Organizations in the Insight Era
Tourism and Hospitality, 2022 There has been a growing interest in examining the implementation of insight-era technologies (e.g., AI, social media) and big data for sustainable tourism development.
Arthur Huang +3 more
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Web 2.0 and destination marketing: current trends and future directions [PDF]
, 2020 Over the last decade, destination marketers and Destination Marketing Organizations (DMOs) have increasingly invested in Web 2.0 technologies as a cost-effective means of promoting destinations online, in the face of drastic marketing budgets cuts ...
Mariani, Marcello
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ANALISA PERBEDAAN CITRA DESTINASI PENDUDUK LOKAL DAN WISATAWAN, DAN IMPLIKASINYA BAGI PEMASARAN WISATA JAKARTA [PDF]
Ekonomi dan Bisnis, 2017 Destination image is an important factor in tourism marketing. Harmonious destination image between local residents, tourists, and Tourism Marketers Organization allows for a sustainable development model for tourism marketing.
Budi Budi
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