Results 11 to 20 of about 58,993 (239)
Purpose: The purpose of this research study is to gain an insight into the role played by Social Media Reviews in capturing Brand Trust and Brand Loyalty. The study has been conducted in the fast food industry (local burger joints) available in Karachi,
Usman Ahmad +2 more
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Purpose:This article evaluates the impact of project risk management (PRM) and leadership development (LD) on the project success (PS). The aim of the study is to investigate the linkage between PRM and PS, to study the relationship between LD and PS ...
Usman Ahmad +2 more
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The moderation effect of organizational culture has also been examined. The quantitative approach has been used in data collection, and 182 sample responses have been gathered from the banking industry employees of Pakistan.
Burhan Sami +3 more
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Purpose: The study aims to identify the risk factors that are associated with the housing projects in Pakistan based on their relative importance. Moreover, this study intends to highlight the extreme, high and low risks that are involved in housing ...
Usman Ahmad +2 more
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Marketing research theorists have concentrated their focus in studying the emblematic meaning consumers attach to certain brands. One such concept is brand personality. The brand personality scale proposed by Aaker is popular tool for the measurement of
Muhammad Abu Huraira, Usman Ahmad
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Assessment of Sustainable Development in Apparel Value Chains
Inspired by the United Nation’s Sustainability Development goals for responsible consumption and production, this final year two-student team thesis was conducted across six convenience sampled textiles and apparels companies in Karachi, Pakistan, as ...
Hina Maryam Binte Zikria +2 more
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Heuristics Impact on Investment Decision Making of Individual Investors in Pakistan Stock Exchange
Purpose: The Pakistan Stock Exchange is a medium for investment in Pakistan financial markets as well as in an international market and give an opportunity to investors in Pakistan to trade shares and contracts through brokers.
Azam Anwar Khan, Usman Ahmad
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Islamic Banking Prospects, Challenges, and Criticism- A Systematic Literature Review
Purpose: The article covers the prospects, challenges and criticism of Islamic Banking. There is still a confusion among people about the differences in Islamic and commercial banking.
Azam Anwar Khan +2 more
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Introduction The routine use of preoperative endoscopy for patients undergoing bariatric surgery is controversial. Although many surgeons find it unnecessary, others still consider it a mandatory tool in preoperative assessment.
Bassem Abou Hussein +7 more
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Un-Compromised Credibility: Social Media Based Multi-Class Hate Speech Classification for Text
There is an enormous growth of social media which fully promotes freedom of expression through its anonymity feature. Freedom of expression is a human right but hate speech towards a person or group based on race, caste, religion, ethnic or national ...
Khubaib Ahmed Qureshi, Muhammad Sabih
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