Results 131 to 140 of about 49,618 (301)

Labeling Quality or Quantity? The Differential Impact of Geographical Indications on Export Performance in Turkish Agri‐Food Products

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT This study investigates the impact of geographical indication (GI) certification on the export performance of Turkish agri‐food products by analyzing both trade volume and unit value dynamics. Drawing on monthly data from 2000 to 2024 across 22 GI‐certified products, the research employs product‐level regressions, fixed‐effects panel models ...
Ihlas Sovbetov, Muge Burcu Ozdemir
wiley   +1 more source

Impact of Influencer Marketing on Consumer Behavior and Online Shopping Preferences

Journal of Theoretical and Applied Electronic Commerce Research
Influencer marketing has emerged as a crucial element in digital marketing, significantly shaping consumer behavior and online shopping preferences. This study examined the multidimensional impact of influencer marketing by analyzing engagement metrics ...
Stavros P. Migkos, Nikolaos T. Giannakopoulos, Damianos P. Sakas   +2 more
doaj   +1 more source

Content Marketing Cues on Social Media

Content marketing on social media is crucial for brands as it can improve marketing objectives (e.g., advertising profits, stock market returns, sales, and customer lifetime value).
Mavrolampados, Anastasios, Luck, Heidi, Selvarajah, Mayura, Luck, Geoff, Khriyenko, Oleksiy, Neto, Pedro, El Hosri, Eeva-Lotta, Wahid, Risqo, Rauf, Muniba   +8 more
core  

Generative AI for Content Marketing

Generative artificial intelligence (AI) is a branch of AI that operates based on user-inserted prompts to generate unique digital content. Marketers adopt generative AI for content marketing because of its affordability, efficiency, user-friendliness ...
Wahid, Risqo
core   +1 more source

Digital Marketing Activities for Tertiary Education in Bangladesh [PDF]

, 2019
The digital Marketing state offers an efficient, cost-effective, realistic and supportive improvement to the existing presence of the tertiary education level of Bangladesh.
Imtiaz, Rashed
core  

Drivers of Precision Agriculture Adoption in Italian Viticulture

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT This study examines the main drivers influencing the adoption of two types of precision farming technologies in the viticultural sector: Decision Support Systems (DSSs) and Variable Rate Technologies (VRTs). We apply a partial proportional odds model and find that socio‐demographic characteristics are not significant determinants of adoption ...
Olimpia Fontana, Linda Arata, Margherita Muzzillo, Paolo Sckokai   +3 more
wiley   +1 more source

How Video‐Based Information Affects Farmers' Willingness to Pay for Drone Services

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT Professional service for digital technology like agricultural drones lowers transaction costs and scope thresholds for smallholders. Meanwhile, perceptual adoption barriers remain underexplored. We conduct a two‐stage choice experiment with a randomized video‐based information treatment among 384 Chinese crop farmers to measure its effect on ...
Hua Zhang, Lena Kuhn, Hang Xiong, Zhanli Sun, Thomas Glauben   +4 more
wiley   +1 more source

Social Media Marketing Program for Grand Rapids Symphony

, 2011
According Grand Rapids Symphony Marketing Manager Jacalyn Wood, it is the Symphony’s goal to build relationships that lead to attendance at Symphony events (personal communication, April 7, 2011).
Wolfgram, Peter
core  

Promoting Healthier Drinking: Evidence From a Vignette Experiment on Contextual and Informational Drivers of Dealcoholized Wine Choices

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT Growing demand for healthier beverages is driving innovation in the wine sector, with dealcoholized wine emerging as a promising alternative. However, little is known about the contextual conditions under which consumers would choose dealcoholized wine, particularly in countries with strong wine traditions. To fill this gap, this work examines
Giovanna Piracci, Giulia Maesano, Leonardo Casini, Maurizio Canavari, Marija Cerjak   +4 more
wiley   +1 more source

Digital content strategies in marketing activities of enterprises

Ekonomìka ta upravlìnnâ APK
The article examines the importance of digital content strategies in the modern marketing system of enterprises in the conditions of dynamic development of the online environment. The relevance of the topic is due to the need to adapt business to new digital realities, intensify interaction with consumers and increase the role of content as a tool for ...
L. Kapinus, O. Leleka, A. Kostrytsia
openaire   +1 more source