The food and beverage cues in digital marketing model: special considerations of social media, gaming, and livestreaming environments for food marketing and eating behavior research. [PDF]
Front Nutr, 2023 Digital marketing to children, teens, and adults contributes to substantial exposure to cues and persuasive messages that drive the overconsumption of energy dense foods and sugary beverages.
Maksi SJ +7 more
europepmc +2 more sources
Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations. [PDF]
J Acad Mark Sci, 2023 Non-face (NF) emojis are increasingly used to complement or substitute words in digital marketing messages, yet the effects, mechanisms, and contingencies of this communication strategy remain underexplored.
Orazi DC, Ranjan B, Cheng Y.
europepmc +2 more sources
From No Box to Drop Box: A Narrative Study of Communicating E-waste Recycling on Social Media [PDF]
E3S Web of Conferences, 2023 This study explored the small stories as a narrative analysis of communication e-waste on social media Instagram. The data of this study is mined from the conversation and interaction between the ewasteRJ team with their follower.
Siswantini +3 more
doaj +1 more source
The Antecedents of Facebook Brand Page Engagement in Public Relations [PDF]
MATEC Web of Conferences, 2023 Social media has increased the integration of marketing and PR. Consequently, due to this transition, businesses increasingly value customer relations above transactional marketing through social media brand pages communication.
Morshed Ahmed Fahim +2 more
doaj +1 more source
The Effect of Social Media Marketing on Brand Trust and Customer Loyalty of S Coffee Shop in Indonesia during Pandemic [PDF]
E3S Web of Conferences, 2023 Consumers’ attitude toward brand has changed since pandemic COVID-19. On the other hand, brands need to adapt so that they can obtain trust and keep the customers loyal to them.
Evelina Lidya Wati +2 more
doaj +1 more source
The effects of social media live streaming commerce on Vietnamese Generation Z consumers’ purchase intention [PDF]
Innovative Marketing, 2023 Social media live streaming commerce is an emerging and effective online shopping channel that integrates live streaming and e-commerce through social media platforms.
Thi Thuy An Ngo +3 more
doaj +1 more source
The Customer Experience of Fashion Collaboration Branding Uniqlo Marni in Indonesia [PDF]
E3S Web of Conferences, 2023 Uniqlo’s collaboration with luxury brand Marni brings Marni’s signature aesthetic at an affordable price. This study aims to describe the customer experience of Uniqlo Marni products in Indonesia.
Evelina Lidya Wati +1 more
doaj +1 more source
Feminist Digital Activism in Building Social Awareness of Women Issue in Post Pandemic Era [PDF]
E3S Web of Conferences, 2023 This study aims to analyze visual narrative content on Instagram as a form of feminist digital activism in a post-pandemic era. In addition, it will study further how the social cognitive learning process through the visual narrative has the potential to
Sylvina Vivien +2 more
doaj +1 more source
Educating Vegan Lifestyle on Social Media for Young Generation Healthy Life [PDF]
E3S Web of Conferences, 2023 The purpose of this study is to describe the form of persuasive communication on Instagram content @Jakartaveganguide in educating vegan lifestyle for young generation healthy life. The research method used was qualitative approach with content analysis.
Evelina Lidya Wati +1 more
doaj +1 more source
Determinants of perceived e-learning usefulness in higher education: A case of Thailand [PDF]
Innovative Marketing, 2022 Perceived e-learning usefulness as a marketing element has significantly affected student satisfaction, which results in a high propensity to continue using the current e-learning services with their universities.
Long Kim +4 more
doaj +1 more source