The food and beverage cues in digital marketing model: special considerations of social media, gaming, and livestreaming environments for food marketing and eating behavior research. [PDF]
Front Nutr, 2023 Digital marketing to children, teens, and adults contributes to substantial exposure to cues and persuasive messages that drive the overconsumption of energy dense foods and sugary beverages.
Maksi SJ +7 more
europepmc +2 more sources
Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations. [PDF]
J Acad Mark Sci, 2023 Non-face (NF) emojis are increasingly used to complement or substitute words in digital marketing messages, yet the effects, mechanisms, and contingencies of this communication strategy remain underexplored.
Orazi DC, Ranjan B, Cheng Y.
europepmc +2 more sources
DIGITAL MARKETING - MARKETING OPPORTUNITIES AND THE POWER OF DIGITAL CONSUMERS
Ekonomika Poljoprivrede (1979), 2023 The article contrasts digital and conventional marketing while also examining the fundamentals of the idea of digital marketing, as well as its structure and characteristics in contemporary corporate environments.
Dejan Dašić +3 more
doaj +2 more sources
Springer Texts in Business and Economics“Digital Marketing” is a comprehensive guide covering all the fundamentals of digital marketing, including SEO, PPC advertising, social media marketing, email marketing, and content marketing.
Dr. C. Senthilkumar
semanticscholar +7 more sources
How digital marketing evolved over time: A bibliometric analysis on scopus database [PDF]
Heliyon, 2021 Nowadays, a large number of customers are spending their time on social and digital media for a variety of purposes ranging from information searching to the final purchase of products.
Mohammad Faruk +2 more
doaj +2 more sources
From No Box to Drop Box: A Narrative Study of Communicating E-waste Recycling on Social Media [PDF]
E3S Web of Conferences, 2023 This study explored the small stories as a narrative analysis of communication e-waste on social media Instagram. The data of this study is mined from the conversation and interaction between the ewasteRJ team with their follower.
Siswantini +3 more
doaj +1 more source
The Antecedents of Facebook Brand Page Engagement in Public Relations [PDF]
MATEC Web of Conferences, 2023 Social media has increased the integration of marketing and PR. Consequently, due to this transition, businesses increasingly value customer relations above transactional marketing through social media brand pages communication.
Morshed Ahmed Fahim +2 more
doaj +1 more source
The Effect of Social Media Marketing on Brand Trust and Customer Loyalty of S Coffee Shop in Indonesia during Pandemic [PDF]
E3S Web of Conferences, 2023 Consumers’ attitude toward brand has changed since pandemic COVID-19. On the other hand, brands need to adapt so that they can obtain trust and keep the customers loyal to them.
Evelina Lidya Wati +2 more
doaj +1 more source
The effects of social media live streaming commerce on Vietnamese Generation Z consumers’ purchase intention [PDF]
Innovative Marketing, 2023 Social media live streaming commerce is an emerging and effective online shopping channel that integrates live streaming and e-commerce through social media platforms.
Thi Thuy An Ngo +3 more
doaj +1 more source
The Customer Experience of Fashion Collaboration Branding Uniqlo Marni in Indonesia [PDF]
E3S Web of Conferences, 2023 Uniqlo’s collaboration with luxury brand Marni brings Marni’s signature aesthetic at an affordable price. This study aims to describe the customer experience of Uniqlo Marni products in Indonesia.
Evelina Lidya Wati +1 more
doaj +1 more source