Results 241 to 250 of about 4,385,466 (290)
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“In today’s hyper-connected world, digital marketing has become the linchpin of business success. As technology continues to evolve at breakneck speed, marketers must adapt and innovate to reach, engage, and convert their target audiences. The rise of smartphones, social media, and e-commerce has transformed the way consumers interact with brands ...
Rainer Olbrich +2 more
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Rainer Olbrich +2 more
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Digitalization: Labour Markets
2023Dans cette étude, les auteurs évaluent la relation entre la numérisation et l’offre et la demande de main-d’œuvre, ainsi que l’incidence de cette relation sur les salaires et les inégalités de revenu. Ils analysent également les effets des tendances récentes en matière de numérisation sur l’avenir du travail.
Chernoff, Alex, Galassi, Gabriela
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Dma: Digital Markets Act o Digital Markets Armistice?
Mercato Concorrenza Regole, 2021L’articolo discute numerose problematiche legate al Digital Markets Act, il documento della Commissione europea che introduce un nuovo approccio delle politiche pubbliche nei mercati digitali. Vengono affrontati tre temi tra loro legati. In primo luogo viene analizzata la relazione tra il Dma, i suoi strumenti e modalità di intervento e l’applicazione
Sassano, Antonio, Polo, Michele
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A systematic literature review: digital marketing and its impact on SMEs
Journal of Indian Business Research, 2023Purpose This study aims to analyze the available literature on the use of digital marketing and its impact on small- and medium-sized enterprises (SMEs). This study identifies the use of digital marketing practices and its impact on SMEs.
Gauri Girish Jadhav +2 more
semanticscholar +1 more source
Journal of Small Business and Enterprise Development, 2023
PurposeThe purpose of this research is to undertake a bibliometric analysis of digital marketing research in small and medium enterprises (SMEs). The study examines papers over the last two decades and performed performance analysis, co-citation analysis,
Amiri Mdoe Amiri +2 more
semanticscholar +1 more source
PurposeThe purpose of this research is to undertake a bibliometric analysis of digital marketing research in small and medium enterprises (SMEs). The study examines papers over the last two decades and performed performance analysis, co-citation analysis,
Amiri Mdoe Amiri +2 more
semanticscholar +1 more source
International Journal of Management & Entrepreneurship Research
In the rapidly evolving digital landscape, small and medium-sized enterprises (SMEs) must adopt innovative digital marketing strategies to drive competitive advantage and sustainable growth.
Tochukwu Ignatius Ijomah +3 more
semanticscholar +1 more source
In the rapidly evolving digital landscape, small and medium-sized enterprises (SMEs) must adopt innovative digital marketing strategies to drive competitive advantage and sustainable growth.
Tochukwu Ignatius Ijomah +3 more
semanticscholar +1 more source
EcoConnect: Guiding environmental awareness via digital marketing approaches
International Journal of Data and Network ScienceThis study investigates the impact of sustainability initiatives, choice of content, and engagement with environmental content on environmental awareness.
Mohammad Khalaf Daoud +5 more
semanticscholar +1 more source
The digital market and the main objectives of digital marketing
2014The digital market is growing fast and is expected to account for at least 20 percent of advertising expenditure by 2017. Through its various levers – search, display, affiliation, email, mobile, and social media – it allows brands to implement their complete marketing strategy, from the development of awareness and the image through to acquiring new ...
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International Workshop on Intelligent Networking and Collaborative Systems
Large amounts of data are perfect for artificial intelligence. Women are more suited to and capable of doing this activity than males are. The use of AI in digital marketing is rapidly expanding.
T. Ilakkiya +5 more
semanticscholar +1 more source
Large amounts of data are perfect for artificial intelligence. Women are more suited to and capable of doing this activity than males are. The use of AI in digital marketing is rapidly expanding.
T. Ilakkiya +5 more
semanticscholar +1 more source
Digital Marketing Strategies in Building Brand Awareness and Loyalty in the Online Era
Startupreneur Business Digital (SABDA Journal)In today’s digital era, businesses are increasingly adopting digital marketing strategies to enhance brand awareness and foster customer loyalty. As online interactions grow, companies must adapt their marketing efforts to stay compet- itive and engage ...
Thomas Rochefort, Zinhle Ndlovu
semanticscholar +1 more source