Results 251 to 257 of about 38,348,268 (257)

The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption

Journal of Marketing Education, 2019
Scott Cowley
exaly  

The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries

International Journal of Information Management, 2014
Audrey Laing, Jo Royle
exaly  

Digital marketing for B2B organizations: structured literature review and future research directions

Journal of Business and Industrial Marketing, 2020
Preeti Nayal, Neeraj Pandey
exaly  

Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications

Journal of Interactive Marketing, 2019
Linda Hollebeek
exaly  

Research Challenges in Digital Marketing: Sustainability

Sustainability, 2019
Camilo Prado-Román, Alicia Blanco-González, Francisco Díez-Martin   +2 more
exaly  

The Impact of Digital Marketing on the Performance of SMEs: An Analytical Study in Light of Modern Digital Transformations

Sustainability
Ahmad alheet, Abdel‐Aziz Ahmad Sharabati, Alhareth Abu hussein   +2 more
exaly  

Time for a Marketing Curriculum Overhaul: Developing a Digital-First Approach

Journal of Marketing Education, 2019
exaly