Results 241 to 250 of about 38,348,268 (257)

Linking the potentials of extended digital marketing impact and start-up growth: Developing a macro-dynamic framework of start-up growth drivers supported by digital marketing

Technological Forecasting and Social Change, 2023
Tahereh Nodehi, Aneesh Zutshi, António Carlos Bárbara Grilo   +2 more
exaly  

The digital marketing capabilities gap

Industrial Marketing Management, 2020
Robert Morgan, Dennis Herhausen, Mirella Kleijnen   +2 more
exaly  

A broad overview of interactive digital marketing: A bibliometric network analysis

Journal of Business Research, 2021
Anjala S. Krishen, Yogesh Kumar Dwivedi, Satheesh Kumar   +2 more
exaly  

Marketing in a data-driven digital world: Implications for the role and scope of marketing

Journal of Business Research, 2021
Denish Shah, B P S Murthi
exaly  

The Impact of Digital Marketing Innovation on Firm Performance: Mediation by Marketing Capability and Moderation by Firm Size

Sustainability, 2023
Sang-Uk Jung
exaly  

Digital marketing: A framework, review and research agenda

International Journal of Research in Marketing, 2017
P K Kannan
exaly  

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Journal of Marketing, 2016
Cait Lamberton, Andrew Stephen
exaly  

Understanding digital content marketing

Journal of Marketing Management, 2008
Jennifer Rowley
exaly  

Digital marketing and social media: Why bother?

Business Horizons, 2014
Jose Verissimo
exaly  

Digital marketing strategies that Millennials find appealing, motivating, or just annoying

Journal of Strategic Marketing, 2011
Katherine Taken Smith
exaly