Results 261 to 270 of about 1,056,977 (288)

Digital Marketing and Digital Marketing Mix

2023
openaire   +1 more source

Linking the potentials of extended digital marketing impact and start-up growth: Developing a macro-dynamic framework of start-up growth drivers supported by digital marketing

Technological Forecasting and Social Change, 2023
Tahereh Nodehi
exaly  

A broad overview of interactive digital marketing: A bibliometric network analysis

Journal of Business Research, 2021
Yogesh K Dwivedi, SATHEESH KUMAR P, K Satheesh Kumar   +2 more
exaly  

Digital Marketing Fundamentals

2019
Visser, M, Sikkenga, B., Berry, M
openaire   +2 more sources

Marketing in a data-driven digital world: Implications for the role and scope of marketing

Journal of Business Research, 2021
Denish Shah
exaly  

Marketing digital

2020
Les technologies digitales influencent le comportement du consommateur, qui devient hyperconnecte´. Qu’elles soient pure player ou click-and-mortar, les entreprises doivent adapter leurs strate´gies et leurs actions de marketing digital pour recruter et fide´liser les clients, en exploitant les comple´mentarite´s des diffe´rents moyens de communication
openaire   +1 more source

Going digital? The impact of social media marketing on retail website traffic, orders and sales

Journal of Retailing and Consumer Services, 2021
Les Dolega, Francisco J Rowe
exaly  

Marketing Digital

2014
Véritable best-seller dans sa version originale, ce livre est un guide complet sur le marketing digital. Fondé sur les dernières recherches académiques et les meilleures pratiques professionnelles, il permet d'appréhender et d'exploiter les opportunités offertes par le marketing digital tout en minimisant les risques associés.Parmi les sujets ...
Chaffey, Dave, Ellis-Chadwick, Fiona, Isaac, Henri, Mercanti-Guérin, Maria, Volle, Pierre   +4 more
openaire   +2 more sources

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Journal of Marketing, 2016
Andrew T Stephen
exaly  

The digital marketing capabilities gap

Industrial Marketing Management, 2020
Dennis Herhausen, Dario Miocevic, Robert E Morgan   +2 more
exaly