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Digital Marketer: Facing Digital Marketing Opportunities [PDF]

Holistic Marketing Management Journal Volume 5 Issue 3, 2015
We are witnessing the emergence of new ecosystems thanks to digital disruption, marketers being challenged to bring marketing operations into the digital era, enhance the customer journey and shift consumer behavior with the help of the digital tools, while actively encouraging feedback from users, and building a circle of trust with the company’s ...
NEGRICEA, Costel Iliuta, PURCAREA, Ioan Matei   +1 more
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Digital marketing and purchase intention of bank services: the role of trust and engagement

International Journal of Bank Marketing
PurposeThe study examined the mediating and moderating roles of engagement and trust in the relationship between digital marketing and purchase intentions in the banking industry.Design/methodology/approachThe study was quantitative and cross-sectional ...
Alex Akuffo Otopah, Courage Simon Kofi Dogbe, Ofosu Amofah, Bright Ahlijah   +3 more
semanticscholar   +1 more source

Digital Marketing Strategies in Building Brand Awareness and Loyalty in the Online Era

Startupreneur Business Digital (SABDA Journal)
In today’s digital era, businesses are increasingly adopting digital marketing strategies to enhance brand awareness and foster customer loyalty. As online interactions grow, companies must adapt their marketing efforts to stay compet- itive and engage ...
Thomas Rochefort, Zinhle Ndlovu
semanticscholar   +1 more source

Implementasi Digital Marketing Menggunakan Platform E-Commerce dan Media Sosial Terhadap Masyarakat Dalam Melakukan Pembelian

TIN: Terapan Informatika Nusantara
This research aims to determine the implementation of digital marketing using e-commerce platforms and social media for the public in making purchases.
Wisnu Rayhan Adhitya, T. Teviana, Sienny Sienny, Ahmad Hidayat, Imamul Khaira   +4 more
semanticscholar   +1 more source

The impact of digital inbound marketing on digital marketing performance

International Journal of Business Information Systems, 2021
Sulieman Al hawary, Hanan Almomani, Mohammad Eldahamsheh, Ali Bani Khaled, Ali Al Quran, Anber Mohammad   +5 more
openaire   +1 more source

MARKETING DIGITAL

Igapó, 2022
Este artigo apresenta o uso das redes sociais mais utilizadas como uma estratégia de marketing na empresas de Presidente Figueiredo, seu objetivo principal é  demonstrar como as plataformas mídias sociais podem ajudar nas estratégias das empresas e tendo como objetivos específicos apresentar quais são as mídias sociais mais e menos utilizadas, quais os
openaire   +1 more source

Entrepreneurship and Digital Markets

International Journal of Economics and Business Research, 2022
Renato Lopes Da Costa, Luis Cabral, Leandro Pereira, Álvaro Dias, Rui Gonçalves   +4 more
openaire   +1 more source

A Study On Digital Marketing And Digital Marketing Channels

Digital marketing is the most used type of marketing in today's time, it not only benefits the company but is also very helpful for the consumers. Digital marketing is a type of marketing in which products and services are promoted and sold through digital mediums, which includes internet, mobile devices, and social media.
Singh, Deepika, Singh, Abhishek Kumar, Rahaman, Inamur   +2 more
openaire   +1 more source

Digital Markets and Marketing

2023
Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis, Rachel Ashman   +3 more
openaire   +1 more source

Fuzzy-set Qualitative Comparative Analysis (fsQCA): Guidelines for research practice in Information Systems and marketing

International Journal of Information Management, 2021
Ilias O Pappas, Arch G Woodside
exaly