Results 251 to 260 of about 3,228,690 (349)

Time for a Marketing Curriculum Overhaul: Developing a Digital-First Approach [PDF]

, 2018
Andrew J. Rohm, Matthew Stefl, Julian K. Saint Clair   +2 more
openalex   +1 more source

Disentangling the relationships between denomination of origin regulatory councils activities and Spanish wineries' export performance

Agribusiness, EarlyView.
Abstract World markets for quality differentiated agri‐food products are highly competitive, presenting significant challenges for firms aiming to compete effectively. Government agencies and business organizations often implement various export promotion policies to address these challenges.
Nicolás Depetris‐Chauvin, Marta Fernández‐Olmos   +1 more
wiley   +1 more source

Identifying and assessing the factors affecting skill gap in digital marketing in communication industry companies

, 2017
Fereshteh Ghotbifar, Mohammad Reza Marjani, Abbas Ali Ramazani   +2 more
openalex   +2 more sources

Determinants of local food producer participation in state‐sponsored marketing programs: Evidence from Missouri

Agribusiness, EarlyView.
Abstract This study examines producer participation choices considering a variety of potential benefits linked to state‐sponsored marketing programs, using a real choice dataset of farmers in Missouri. Multinomial logit models are employed to predict determinants of farmer enrollment in three tiers of the Missouri Grown local food marketing program ...
Lan Tran, Ye Su, Laura McCann
wiley   +1 more source

Marketing digital en universidades privadas en el estado Zulia

, 2017
Angelina Stefania Sosa Tota, María Cristina Useche   +1 more
openalex   +2 more sources

Price Premiums for Single‐Name and Compound‐Name Geographical Indications in Swiss Cheese Trade

Agribusiness, EarlyView.
ABSTRACT Geographical indications (GIs) have become increasingly important in agri‐food markets, especially in Europe. For Swiss cheese imports and exports, we analyze whether GIs are associated with higher trade prices. We find that price premiums can be obtained for both exports and imports. However, this is only the case for cheeses with single name
Judith Irek
wiley   +1 more source

Importancia de implementar el marketing digital en las pymes Colombianas frente al tratado de libre comercio con Estados Unidos

, 2017
Gladys Sarmina Peña, Yudith Caicedo, Silvio Augusto Delgado   +2 more
openalex   +2 more sources

Deduplication Analysis of Products In Digital Marketing [PDF]

, 2018
P. Amudhavalli, N. R. Rajalakshmi, K Sindhu   +2 more
openalex   +1 more source

Farmers' Participation in Messenger‐Based Social Groups And Its Effects on Performance in Irrigated Areas of Kazakhstan and Uzbekistan

Agribusiness, EarlyView.
ABSTRACT The penetration of information and communication technologies (ICTs) in farming communities is increasing the use of smartphone‐based instant messaging apps. Despite this, the reasons behind participation and the impact on farm productivity in developing countries remain unexplored.
Zafar Kurbanov, Abdusame Tadjiev, Nodir Djanibekov, Ajit Govind, Akmal Akramkhanov   +4 more
wiley   +1 more source

The Role of Coordination Mechanisms and Transaction Costs Promoting Sustainability Performance in Agri‐Food Supply Chains: Evidence From Ecuador

Agribusiness, EarlyView.
ABSTRACT Social tensions and resource depletion pose significant challenges to the agri‐food sector, highlighting the need for coordinated strategies to ensure sustainability in supply chains. Despite its critical importance, the relationship between coordination mechanisms and sustainability performance remains underexplored.
Carlos Moreno‐Miranda, Liesbeth Dries
wiley   +1 more source