Results 21 to 30 of about 61,286 (269)

In the digital landscape: Can social media marketing activities boost brand loyalty in the Jordanian hospitality sector? [PDF]

Innovative Marketing
Type of the article: Research Article Abstract Customer loyalty is a pressing priority and strategic imperative in the Jordanian hotel sector. With the rapid technological transformation in consumer behavior, social media marketing activities have ...
Muneer Alrwashdeh, Nesrin Almatarneh, Lu’ay Al-Mu’ani, Ayman Hindieh   +3 more
doaj   +1 more source

Hubungan Antara Transisi Pemasaran dari Pemasaran Tradisional ke Pemasaran Digital dengan Volume Penjualan (Studi Pada Usaha Mikro Kecil dan Menengah di Kota Tangerang)

Jurnal Studi Manajemen Organisasi, 2022
This study is intended to describe the effect of digital marketing on the increase in sales volume of MSMEs. The problems in this study include how much increase in sales volume after implementing digital marketing and the reasons why business owners do ...
Aqshal Virgiananda Salendar, Susilo Toto Raharjo   +1 more
doaj   +1 more source

On the typical errors in implementing social media management strategies using artificial intelligence technologies

Ученые записки Российской академии предпринимательства
The article investigates contemporary challenges associated with leveraging artificial intelligence in business marketing. The primary goal is to analyze and consolidate common issues in applying artificial intelligence to marketing and to explore ...
E. V. Mishchenko, D. A. Shishlyannikova
doaj   +1 more source

DIGITAL MARKETING - MARKETING OPPORTUNITIES AND THE POWER OF DIGITAL CONSUMERS

Ekonomika Poljoprivrede (1979), 2023
The article contrasts digital and conventional marketing while also examining the fundamentals of the idea of digital marketing, as well as its structure and characteristics in contemporary corporate environments.
Dejan Dašić, Vladan Vučić, Željko Turčinović, Miloš Tošić   +3 more
doaj   +1 more source

On the issues of business negotiation processes and prospects for overcoming them through large language models

Путеводитель предпринимателя
This article investigates the potential of large language models in overcoming problems within the business negotiation process. Typical issues encountered in business negotiations at various communication stages, which highlight the necessity for ...
L. Yu. Gladilin, E. V. Mischenko, A. E. Smirnov, S. S. Kabosnidze   +3 more
doaj   +1 more source

The Optimizing of Digital Marketing to Increase Brand Awareness of Sudut Lombok

Jurnal Aplikasi Bisnis dan Manajemen, 2023
Companies are utilizing the increasing technological and information development to conduct digital marketing activities. Sudut Lombok is a business that operates digital marketing to increase its brand awareness to potential customers.
Intan Cahya Ningrum, Lokita Rizky Megawati, Popong Nurhayati   +2 more
doaj   +1 more source

Navigating new norms: a systematic review of factors for the development of effective digital tools in higher education

FEBS Open Bio, EarlyView.
What factors make for an effective digital learning tool in Higher Education? This systematic review identifies elements of a digital tool that published examples reveal to be features of an engaging and impactful digital tool. A systematic literature search yielded 25 research papers for analysis.
Akmal Arzeman, Jessica Haines, Connie Pritchard, Stephen Rutherford, Nigel Francis   +4 more
wiley   +1 more source

Utilitarian VS Hedonic Value: Which is More Influential for Indonesian Consumers in Increasing Purchase Intention in E-Commerce?

Journal of Consumer Sciences
Background: Companies should leverage the rapid growth of online shopping in Indonesia to enhance customer experiences and boost sales. Live streaming plays a crucial role in influencing customer behavior, making it a valuable strategy for increasing ...
Nisrina Sherin Caesalpinia, Bethani Suryawardani   +1 more
doaj   +1 more source

Use of Symptomatic Drug Treatment for Fatigue in Multiple Sclerosis and Patterns of Work Loss

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective To describe the use of central stimulants and amantadine for fatigue in MS and evaluate a potential association with reduced work loss in people with MS. Methods We conducted a nationwide, matched, register‐based cohort study in Sweden (2006 to 2023) using national registers with prospective data collection.
Simon Englund, Johan Reutfors, Thomas Frisell, Fredrik Piehl   +3 more
wiley   +1 more source

Mitigation of Cracks in High‐Performance Nickel‐Based Superalloys in Powder Bed Fusion Laser Beam of Metals Using a Metal Matrix Composite Approach

Advanced Engineering Materials, EarlyView.
High‐performance nickel‐based superalloys are often not processible in additive manufacturing (AM) due to hot cracking. The findings in this manuscript propose an efficient method to mitigate cracking and enhance mechanical properties of these alloys by producing a metal matrix composite, contributing to the material and process perspective of the AM ...
Klaus Büßenschütt, Maël Pontoreau, Christian Haase, Johannes‐Henrich Schleifenbaum   +3 more
wiley   +1 more source