Results 21 to 30 of about 4,201,933 (394)

Aproximación al discurso de los medios digitales españoles sobre el eje geopolítico: Rusia-China

AD Research, 2022
Objetivo del estudio El siguiente artículo presenta los resultados de una aproximación analítica a un grupo representativo de diarios digitales españoles con la intención de contrastar si la negatividad de su discurso sobre del eje geopolítico Rusia ...
Antonio Javier Martín Ávila
doaj   +1 more source

Impact of E-Commerce and Digital Marketing Adoption on the Financial and Sustainability Performance of MSMEs during the COVID-19 Pandemic: An Empirical Study

Sustainability, 2023
The COVID-19 pandemic has remarkably affected the business processes and performance of micro-, small-, and medium-sized enterprises (MSMEs) across the world.
Jianli Gao, Abu Bakkar Siddik, Sayyed Khawar Abbas, Muhammad Hamayun, Mohammad Masukujjaman, S. S. Alam   +5 more
semanticscholar   +1 more source

Digital Marketing Utilization Index for Evaluating and Improving Company Digital Marketing Capability

Journal of Open Innovation: Technology, Market and Complexity, 2022
The convergence of information technology, media, and telecommunications has altered consumer behavior in terms of searching, obtaining, processing, and responding to a company’s information or services.
Agus Masrianto, Hartoyo Hartoyo, Aida Vitayala S. Hubeis, Nur Hasanah   +3 more
doaj   +3 more sources

Joint optimization of energy trading and consensus mechanism in blockchain-empowered smart grids: a reinforcement learning approach

Journal of Cloud Computing: Advances, Systems and Applications, 2023
Under the trend of green development, the traditional fossil fuel and centralized energy management models are no longer applicable, and distributed energy systems that can efficiently utilize clean energy have become the key to research in the energy ...
Ruohan Wang, Yunlong Chen, Entang Li, Lixuan Che, Hongwei Xin, Jing Li, Xueyao Zhang   +6 more
doaj   +1 more source

Development and Transformation in Digital Marketing and Branding with Artificial Intelligence and Digital Technologies Dynamics in the Metaverse Universe

Journal of Metaverse, 2023
The Metaverse will have a variety of effects on marketing. Businesses need to maintain their identities in the Metaverse realm. Generation Z and Generation alpha will have an easier time adjusting to virtual realms.
Kemal Gokhan Nalbant, Sevgi Aydın
semanticscholar   +1 more source

Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies [PDF]

, 2020
t: In recent years, digital marketing has transformed the way in which companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the Internet has given rise to ...
Palos Sánchez, Pedro Ramiro, Rodríguez Herráez, Beatriz, Saura, José Ramón   +2 more
core   +1 more source

Entrepreneurial marketing and marketing performance through digital marketing capabilities of SMEs in post-pandemic recovery

Cogent Business & Management, 2023
The use of digital resources through digital marketing is an option to be able to reach customers, build interactions with customers in real time and finally achieve customer satisfaction.
Zakiyah Zahara, I. N. Santi, Consumer Research Firmenich SA Carlos Gomez Corona, Farid   +3 more
semanticscholar   +1 more source

Digital Marketing Strategy to Increase Sales Conversion on E-commerce Platforms

Journal of Contemporary Administration and Management (ADMAN), 2023
In this digital era, technological developments have significantly changed the business paradigm, especially in the e-commerce industry. E-commerce platforms have become one of the main media for many companies to sell their products and services online.
Yudiyanto Joko Purnomo
semanticscholar   +1 more source

How do social media marketing activities enhance online purchase intention among Jordanian consumers? The role of brand trust and brand engagement [PDF]

Innovative Marketing
With the growing popularity of social media platforms, many brands have embraced social media marketing activities as a key tool in influencing consumer behavior and purchasing decisions. This paper aims to investigate the nexus of social media marketing
Muneer Alrwashdeh
doaj   +1 more source

Implementing Technology for Competitive Advantage in Digital Marketing

International Journal of Scientific and Management Research, 2023
To acquire a competitive edge in today's dynamic economic environment, organizations must alter their digital marketing strategies. This study examines the idea of digital marketing transformation and how it helps businesses succeed in the contemporary ...
Hisham Noori Hussain, Tariq Tawfeeq Yousif Alabdullah, E. Ahmed, Kanaan Abdulkarim M. Jamal   +3 more
semanticscholar   +1 more source