Results 201 to 210 of about 46,376 (225)
Some of the next articles are maybe not open access.
2020
In this chapter, we will go through the steps necessary to prototype a digital signage system that is connected to the Internet so you can remotely update the content it displays.
Ioana Culic +2 more
openaire +1 more source
In this chapter, we will go through the steps necessary to prototype a digital signage system that is connected to the Internet so you can remotely update the content it displays.
Ioana Culic +2 more
openaire +1 more source
2020
Digital Signage als eine Technologie steht für den vernetzten Einsatz von Flachbildschirmen für die Vermittlung von Informationen, welche mittlerweile in einige Branchen und allen voran bei großen Unternehmen etabliert ist. Obwohl Digital Signage bereits zum Alltag viele beiträgt, hat es sich noch nicht als solches in den Köpfen der Menschen und vor ...
openaire +1 more source
Digital Signage als eine Technologie steht für den vernetzten Einsatz von Flachbildschirmen für die Vermittlung von Informationen, welche mittlerweile in einige Branchen und allen voran bei großen Unternehmen etabliert ist. Obwohl Digital Signage bereits zum Alltag viele beiträgt, hat es sich noch nicht als solches in den Köpfen der Menschen und vor ...
openaire +1 more source
Student Driven Digital Signage
Proceedings of the 2015 ACM SIGUCCS Annual Conference, 2015Digital Signage has been used Siena College since 2004, in the Financial Trading Lab. Expansion was initially limited to a single display in the Lobby of the college's signature building. The purpose was a medium for Academic affairs to disseminate academic events to the community.
openaire +1 more source
Face Re-Identification for Digital Signage Applications
2014The estimation of soft biometric features related to a person standing in front an advertising screen plays a key role in digital signage applications. Information such as gender, age, and emotions of the user can help to trigger dedicated advertising campaigns to the target user as well as it can be useful to measure the type of audience attending a ...
FARINELLA, GIOVANNI MARIA +4 more
openaire +2 more sources
2017
In der Einleitung wurde bereits dargelegt, dass der Einkaufsladen selbst zu einem bedeutenden Kommunikationsmedium fur die Beeinflussung des Konsumentenverhaltens herangewachsen ist. Die hohe Bedeutung ist insbesondere darauf zuruckzufuhren, dass der Konsument am PoS haufig ungeplante Kaufe tatigt und somit direkt im Laden beim Treffen seiner ...
openaire +1 more source
In der Einleitung wurde bereits dargelegt, dass der Einkaufsladen selbst zu einem bedeutenden Kommunikationsmedium fur die Beeinflussung des Konsumentenverhaltens herangewachsen ist. Die hohe Bedeutung ist insbesondere darauf zuruckzufuhren, dass der Konsument am PoS haufig ungeplante Kaufe tatigt und somit direkt im Laden beim Treffen seiner ...
openaire +1 more source
2019
Despite the growing interest in waiting perception management, no study has yet explored how environmental distracters in retailing waiting areas influence overall store satisfaction. This field experiment revealed that digital signage mounted at the checkout area of a grocery store positively influenced overall store satisfaction by distracting ...
Van De Sanden, Stephanie +2 more
openaire +1 more source
Despite the growing interest in waiting perception management, no study has yet explored how environmental distracters in retailing waiting areas influence overall store satisfaction. This field experiment revealed that digital signage mounted at the checkout area of a grocery store positively influenced overall store satisfaction by distracting ...
Van De Sanden, Stephanie +2 more
openaire +1 more source
Behavioral Effects of Digital Signage
Journal of Advertising Research, 2009ABSTRACT Digital signs have become an important new channel for communicating with consumers in retail shopping environments. An analysis of academic and commercial experiments reveals that in-store advertising effectiveness depends on both the content of the message (appeal type and product category) and the context and quality of exposure (audience ...
openaire +1 more source
The Business with Digital Signage for Advertising
2016The market for digital signage has been growing at an accelerated pace for years. The benefits of novel approaches – such as contextualization and interaction functionalities – were soon recognized for achieving better advertis-ing effects. However, the major types of digital signage currently in use have different requirements on the entire digital ...
Bauer, Christine +2 more
openaire +4 more sources