Results 61 to 70 of about 9,820 (241)
Business Strategy and the Environment, EarlyView.ABSTRACT Social media platforms today have become essential for consumer‐brand interactions, with visual content playing a pivotal role in shaping engagement and brand perception. Although text‐based user‐generated content (UGC) has been widely studied, the potential of visual UGC, particularly in the travel, tourism and hospitality (TTH) sector ...
Chinchu Abraham +2 more
wiley +1 more source
Digital Storytelling in the Context of Crisis Com-Munication: Post – Crisis Campaigns
Проблеми на постмодерността, 2020 The paper attempts to clarify the concepts of digital narrative and digital storytelling in the context of crisis communication. It is highlighted that the aim in the post-crisis campaigns is to be restored the organizational reputation and the loyalty ...
Maria Nikolova
doaj +1 more source
The Evolution and Integration of ESG Reporting: A Framework for Sustainable Business Accountability
Business Strategy and the Environment, EarlyView.ABSTRACT This study examines how multinational corporations incorporate Environmental, Social, and Governance (ESG) reporting frameworks to foster trust, enhance legitimacy, and move beyond mere symbolic disclosure. A qualitative comparison of Microsoft and Unilever from 2020 to 2023 assesses how both firms integrate leading standards, including GRI ...
Gabriela Marques Alves Aguiar
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Sustainability certifications are increasingly embedded in the governance and competitiveness of the wine sector, yet their strategic role remains under‐theorised. This study conceptualises certifications as multidimensional strategic mechanisms and conducts a comparative analysis of 50 schemes used in the global wine industry.
Alexy Apolo‐Romero +2 more
wiley +1 more source
Renovating the Cultural Heritage of Traditional Shadow Theatre with eShadow
Digital Presentation and Preservation of Cultural and Scientific Heritage, 2018 Digital storytelling is an engaging learning environment that gained worldwide popularity over the last years. It offers a rich cross-curricular learning environment within which children design, create and present their own stories and develop many ...
Nektarios Moumoutzis +3 more
doaj +1 more source
Talking the Walk: ESG Discourse as Strategic Dynamic Capability
Business Strategy and the Environment, EarlyView.ABSTRACT Conventional wisdom suggests that firms must “walk the talk” on sustainability. In turbulent institutional environments, however, talking increasingly becomes part of the walk, as organizations use sustainability discourse to construct and maintain legitimacy.
Floriana Luisi +1 more
wiley +1 more source
Intergenerational digital storytelling: four racconti of a new approach
Formazione & Insegnamento, 2014 Digital storytelling has been slowly penetrating the world of education and social development since a while. Intergenerational learning seems a promising and somehow natural domain for digital storytelling, as it offers a perfect venue to bring together
Luca Botturi, Isabella Rega
doaj
Business Strategy and the Environment, EarlyView.ABSTRACT For regenerative agricultural systems such as food forests to move from experimental niches to scalable market solutions, they must attract consumer acceptance and sufficient willingness to pay a price premium. This study examines the demand‐side drivers of consumers' willingness to pay for food forest produce, focusing on nature connectedness,
Ada Folques +3 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Chief executive officers (CEOs) play a pivotal role in shaping public discourse on climate change through social media, yet how their language use affects the effectiveness of climate‐related posts remains unclear. Drawing on schema‐congruity theory and leader role expectations, we conceptualize certainty in language as congruent and anxiety ...
Ellen Weber +4 more
wiley +1 more source
Journal of Consumer Behaviour, EarlyView.ABSTRACT The purpose of this study is to explore the different phases of social media influencers in firm‐based marketing campaigns using a content analysis. The authors categorized the existing studies into twenty (20) major themes of social media influencers in consumer engagement by considering the analytical framework of Maciel and Fischer ...
Prakash Singh +2 more
wiley +1 more source