Results 261 to 270 of about 200,949 (284)
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DISCOUNT COUPONS: Beyond the Price Discount Effect
1994Paper included in Proceedings from the Promotion in the Marketing Mix: What Works, Where and Why, NEC-63 Conference, Toronto, Canada, 1994. Ellen Goddard and Daphne Taylor, editors, pp.42-52.
Larson, Ronald B., Larson, Ronald B.
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Journal of Contemporary Ethnography, 1991
Collectives occasionally find it necessary, or desirable, to engage in untoward acts. Problematic action, however, is a threat to both the individual identities of group members and the definition of the situation on which collective action rests. This study examines a means by which groups are able to selectively disregard their principles and still ...
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Collectives occasionally find it necessary, or desirable, to engage in untoward acts. Problematic action, however, is a threat to both the individual identities of group members and the definition of the situation on which collective action rests. This study examines a means by which groups are able to selectively disregard their principles and still ...
openaire +1 more source
Gambling for a discount: Preferring discount per item to discount per purchase?
Advances in Consumer Research, 2009Kamleitner, Bernadette +2 more
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, 2001