Results 191 to 200 of about 233,114 (307)

Decoding Emotional Signatures of Ethical Ads: An Analysis of Actor‐Viewer Synchrony

Journal of Consumer Behaviour, EarlyView.
ABSTRACT We examine whether ethical advertisements differ from conventional ads in their on‐screen emotional signatures and whether those signatures transfer to actor‐viewer synchrony. Study 1 analyses 138 professionally produced YouTube ads using Automated Facial Expression Recognition (AFER) and Convolutional Neural Networks (CNN) to quantify actor ...
Vik Naidoo, Nicolas Hamelin
wiley   +1 more source

Discriminant Validity of Interval Response Formats: Investigating the Dimensional Structure of Interval Widths. [PDF]

Educ Psychol Meas
Kloft M, Heck DW.
europepmc   +1 more source

Convergent and Discriminant Validity of the Child and Adolescent Behavior Inventory Scale Scores With Well-Established Psychopathology and Academic Achievement Measures in Adolescents With ADHD. [PDF]

Assessment, 2022
Burns GL, Becker SP.
europepmc   +1 more source

Consumer Acceptance of Conversational Bots: Systematic Literature Review and Meta‐Analysis

Journal of Consumer Behaviour, EarlyView.
ABSTRACT As consumers increasingly rely on conversational bots for daily tasks, evidence surrounding motivations for acceptance remains scattered. A systematic literature review (SLR) was conducted on 64 journal articles published between 2008 and 2024, of which 48 provided sufficient quantitative data for inclusion in a meta‐analysis.
Omar H. Fares, Seung Hwan (Mark) Lee
wiley   +1 more source

Assessing Discriminant Validity through Structural Equation Modeling: The Case of Eating Compulsivity. [PDF]

Nutrients
Panzeri A, Castelnuovo G, Spoto A.
europepmc   +1 more source

Concurrent and discriminant validity of ActiGraph waist and wrist cut-points to measure sedentary behaviour, activity level, and posture in office work. [PDF]

BMC Public Health, 2021
Kuster RP, Hagströmer M, Baumgartner D, Grooten WJA.   +3 more
europepmc   +1 more source

Why Are Consumers Ambivalent About AI‐Generated Images? The Moderating Role of Commercial Versus Noncommercial Content Type

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Grounded in ambivalence theories, this research examined factors shaping consumer ambivalence toward AI‐generated content and investigated differences between commercial and noncommercial contexts. As a preliminary study, sentiment analysis of Reddit data using a support vector machine (SVM) revealed that most consumer sentiment toward AI ...
Garim Lee, Jinsu Park, Hye‐Young Kim, Divya Manoj   +3 more
wiley   +1 more source

Convergent and discriminant validity of the Minimal Eating Observation Form - version II: a cross-sectional study. [PDF]

BMC Geriatr
Westergren A, Smithard D, Westergaard M, Norup A, Riis J, Krarup A, Hansen LEM, Emborg C, Melgaard D.   +8 more
europepmc   +1 more source

Measuring Consumer Aversion Toward AI in Marketing Communication and Assessing Its Relationship to Brand Perceptions and Purchase Intention

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Some consumers exhibit aversion toward artificial intelligence (AI), particularly when it is embedded in persuasive marketing communication (MarCom). Here, we developed and validated a measure of consumer aversion to AI in MarCom and examined its downstream consequences for brand perceptions and purchase intention.
Louvins Pierre, Viviana Carolina Zambrano Rodriguez, Jiayi (Joy) Wang   +2 more
wiley   +1 more source

The reliability and discriminant validity of physical, technical, and perceptual-physiological measures during a game-specific basketball activity simulation protocol. [PDF]

Front Psychol
Ferioli D, Alcaraz PE, Freitas TT, Trimarchi F, Conte D, Formica L, Chung LH, Scanlan AT.   +7 more
europepmc   +1 more source