Results 191 to 200 of about 70,982 (295)

A Green Consumer‐Based Approach to Advance Branding Strategies in Experiential Consumption Contexts. Insight From the Cruise Industry

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Growing environmental awareness has intensified demand for sustainability and transparency, especially in cruise tourism, a high‐impact and highly scrutinised service context. This study examines how green consumption values (GCV) shape passengers' perceptions of the credibility of green marketing claims (believability) and, in turn, influence
Marcello Risitano   +3 more
wiley   +1 more source

Convergent and Discriminant Validity of the Blast Exposure Threshold Survey in United States Military Service Members and Veterans. [PDF]

open access: yesJ Neurotrauma
Lange RT   +7 more
europepmc   +1 more source

Cancer information overload: Discriminant validity and relationship to sun safe behaviors. [PDF]

open access: yesPatient Educ Couns, 2020
Jensen JD   +5 more
europepmc   +1 more source

Prosumers and Sustainable Market Governance: Development of the Community‐Oriented Marketing Approach Scale

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT This research develops and empirically validates the Community‐Oriented Marketing Approach (COMA), a 20‐item multidimensional scale designed to measure prosumer perceptions within participatory market systems. COMA conceptualizes prosumers as active co‐value creators and institutional agents, driving sustainable market governance.
Alpaslan Kelleci, Oguzhan Essiz
wiley   +1 more source

Green Transformational Leadership and Corporate Environmental Performance: An Environmental Innovation Perspective From an Emerging Economy

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT We investigate the relationship of green transformational leadership (GTL) and corporate environmental performance (CEP) as an environmental strategy implementation challenge in Bangladesh's telecommunications industry. Drawing on environmental innovation theory, AMO, and social exchange perspectives, we examine the direct association between ...
Mohammad Nurul Alam   +4 more
wiley   +1 more source

Self‐Transcendence and Self‐Enhancement Values as Drivers of Eco‐Travel Behavior. Implications for Business Strategies for Eco‐Tourism Sector

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Ecotourism encourages environmentally friendly travel; however, little is known about the underlying value systems influencing travelers' choices and actions. This study uses a mixed‐method methodology that combines post hoc qualitative analysis with a large‐scale quantitative survey to examine the influence of multiple value dimensions on ...
Yuemeng Ge   +4 more
wiley   +1 more source

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