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International Journal of Applied Management Sciences and Engineering, 2018
This article describes that though there are few studies conducted on SMEs' life cycle, there are no studies specifically done around the globe with focus on electronic marketing approaches for SMEs. SMEs are flexible, so they can respond quickly to changing marketing requirements.
Neeta Baporikar, Rosalia Fotolela
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This article describes that though there are few studies conducted on SMEs' life cycle, there are no studies specifically done around the globe with focus on electronic marketing approaches for SMEs. SMEs are flexible, so they can respond quickly to changing marketing requirements.
Neeta Baporikar, Rosalia Fotolela
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INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH, 2022
Humanity has travelled for a very long distance from barter trade to e-marketing. In this millennium a letter “e” places a phenomenal role. In this paper the meaning of e-market is explained in simple terms. It also traces the history of the development of e-marketing at the global and Indian level.
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Humanity has travelled for a very long distance from barter trade to e-marketing. In this millennium a letter “e” places a phenomenal role. In this paper the meaning of e-market is explained in simple terms. It also traces the history of the development of e-marketing at the global and Indian level.
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E-Marketing Strategy for Businesses
2010 IEEE 7th International Conference on E-Business Engineering, 2010The Internet provides an easy and uniform way for businesses to make their brands and products visible to their customers. Due to the vast number of companies that take advantage of the Internet to conduct their business, it is very challenging for them to increase their sales and market awareness. In this paper, we investigate two techniques which are
Adam Grzywaczewski +3 more
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E-Marketing Action: An action learning approach to teaching e-marketing
The Marketing Review, 2003Influential marketing academics have argued that marketing education needs to be made more relevant to marketing practice. An important aspect of relevance is the acquisition of work-related skills, including group working skills. Traditional teaching methods are inappropriate for the development of such skills.
Michael John Harker, Ross Brennan
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A metadata model for e-markets
International Journal of Metadata, Semantics and Ontologies, 2006The objective of this paper is to present a specialised metadata model that has been developed in order to store e-market characteristics in a systematic, interoperable and reusable manner. The proposed model is based on the Dublin Core (DC) metadata standard, and termed as the DC E-Market (DC-EM) metadata model.
Nikos Manouselis +1 more
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The Innovation of E-marketing Combination Tactics
2001 International Conferences on Info-Tech and Info-Net. Proceedings (Cat. No.01EX479), 2001Marketing, which is a method and function to link up enterprise with external circumstance, develops with and responses dynamically to the changing of the environment. Under the Internet environment, e-marketing changes the basis of traditional marketing tactics and expands the concept of marketing.
Qiuli Qin, Zhao Xi, Jingyan Chen
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Proceedings 7th International Conference on Signal Processing, 2004. Proceedings. ICSP '04. 2004., 2005
The e-Market Integrator is a business to business (b2b) application designed to assists in the process of supply chain management. This is a J2EE application, which makes use of the evolving Web services standards to create an application, which integrates different system and allows them to work cooperatively to perform a product search. The technique
G. Shobha, M. Krishna, S.C. Sharma
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The e-Market Integrator is a business to business (b2b) application designed to assists in the process of supply chain management. This is a J2EE application, which makes use of the evolving Web services standards to create an application, which integrates different system and allows them to work cooperatively to perform a product search. The technique
G. Shobha, M. Krishna, S.C. Sharma
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2023
E-marketing is important part of the marketing. It achievs its goals by using internet and other digital technologies. It provides exchange of ideas, product and services between seller and the buyer. It takes small expenses of information exchange between giver and the taker of the services and creates more adventageous economic values to the buyers ...
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E-marketing is important part of the marketing. It achievs its goals by using internet and other digital technologies. It provides exchange of ideas, product and services between seller and the buyer. It takes small expenses of information exchange between giver and the taker of the services and creates more adventageous economic values to the buyers ...
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A Framework for E-markets: Monitoring Contract Fulfillment
2004To be able to monitor contracts at contract fulfillment stages is a key ingredient for a reliable, flexible, efficient, realistic and acceptable e-market. In this paper, we explore monitoring requirements of different e-market infrastructures, and define the monitorability of various e-market infrastructure approaches. For avoidance and anticipation of
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