Results 221 to 230 of about 120,337 (254)

Marketing Alliances, Firm Networks, and Firm Value Creation

Journal of Marketing, 2009
Christine Moorman, Vanitha Swaminathan
exaly  

Marketing Analytics for Data-Rich Environments

Journal of Marketing, 2016
Michel Wedel, P K Kannan
exaly  

E Marketing

2014
Wolfgang Grundmann, Rudolf Rathner
openaire   +1 more source

Marketing Capabilities in International Marketing

Journal of International Marketing, 2018
Kimberly Whitler, Neil Morgan, Hui Feng
exaly  

Relationship marketing of services—growing interest, emerging perspectives

Journal of the Academy of Marketing Science, 1995
Leonard L. Berry
exaly  

E-Markets

2000
Dirk Schneider, Gerd Schnetkamp
openaire   +1 more source

The Marketing Strategy Continuum: Towards a Marketing Concept for the 1990s

Management Decision, 1991
Christian Grönroos
exaly  

Demonstrating the Value of Marketing

Journal of Marketing, 2016
Dominique Hanssens, Koen H. Pauwels
exaly  

E-marketing

2008
openaire   +2 more sources

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Journal of Marketing, 2016
Cait Lamberton, Andrew Stephen
exaly