Results 241 to 250 of about 115,041 (260)

Marketing Analytics for Data-Rich Environments

Journal of Marketing, 2016
Michel Wedel, P K Kannan
exaly  

The Antecedents and Consequences of Customer-Centric Marketing

Journal of the Academy of Marketing Science, 2000
Arun Sharma, Jagdish Sheth, Sharma Arun   +2 more
exaly  

SostenibilitÀ, competitivitÀ e marketing

MERCATI & COMPETITIVITÀ, 2009
openaire   +3 more sources

Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Journal of Marketing, 2016
Kevin Keller, Rajeev Batra
exaly  

Green marketing orientation: Conceptualization, scale development and validation

Journal of Business Research, 2017
Karólos Papadas, Marylyn Carrigan
exaly  

Marketing Alliances, Firm Networks, and Firm Value Creation

Journal of Marketing, 2009
Christine Moorman, Vanitha Swaminathan
exaly  

E-marketing

2006
openaire   +1 more source

Demonstrating the Value of Marketing

Journal of Marketing, 2016
Dominique M Hanssens, Koen Pauwels
exaly  

The evolution of relationship marketing

International Business Review, 1995
Atul Parvatiyar, Jagdish Sheth
exaly  

E-marketing

2016
openaire   +1 more source