Results 231 to 240 of about 115,041 (260)

The Marketing Strategy Continuum: Towards a Marketing Concept for the 1990s

Management Decision, 1991
Christian Gronroos
exaly  

E-Marketing

2007
openaire   +1 more source

Relationship Marketing of Services Perspectives from 1983 and 2000

Journal of Relationship Marketing, 2002
Leonard Berry
exaly  

Redefining social marketing with contemporary commercial marketing definitions

Journal of Business Research, 2010
Stephen Dann
exaly  

Relationship Marketing of Services--Growing Interest, Emerging Perspectives

Journal of the Academy of Marketing Science, 1995
Leonard Berry
exaly  

e-Marketing

2004
Alison Cawsey, Rick Dewar
openaire   +1 more source

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Journal of Marketing, 2016
Cáit Lamberton, Andrew T Stephen
exaly  

Marketing accountability: Linking marketing actions to financial results

Journal of Business Research, 2009
David W Stewart
exaly  

E-Marketing

2020
openaire   +1 more source

Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing

Management Decision, 1997
Christian Gronroos
exaly