Results 291 to 300 of about 42,161,849 (355)
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Virtual and augmented reality: Advancing research in consumer marketing
International Journal of Research in Marketing, 2020Virtual reality (VR) and augmented reality (AR) technologies are having a profound impact on a variety of marketing practices and are attracting increasing attention from marketing researchers.
M. Wedel, E. Bigné, Jie Zhang
semanticscholar +1 more source
International Journal of Applied Management Sciences and Engineering, 2018
This article describes that though there are few studies conducted on SMEs' life cycle, there are no studies specifically done around the globe with focus on electronic marketing approaches for SMEs. SMEs are flexible, so they can respond quickly to changing marketing requirements.
Neeta Baporikar, Rosalia Fotolela
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This article describes that though there are few studies conducted on SMEs' life cycle, there are no studies specifically done around the globe with focus on electronic marketing approaches for SMEs. SMEs are flexible, so they can respond quickly to changing marketing requirements.
Neeta Baporikar, Rosalia Fotolela
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Customer engagement and purchase intention in live-streaming digital marketing platforms
Service Industries Journal, 2021The lack of human and social cues and customer engagement impedes traditional e-commerce until the birth of social commerce. This study investigates how customer engagement in live-streaming digital marketing affects purchase intentions.
Prince Clement Addo +3 more
semanticscholar +1 more source
International Journal of Entrepreneurial Behavior & Research, 2023
PurposeThe focus of this study is on how online-only retailers, known as pure-play e-retailers, leverage e-commerce platforms to identify and pursue market opportunities.
Yi Hong, S. Sawang, H. Yang
semanticscholar +1 more source
PurposeThe focus of this study is on how online-only retailers, known as pure-play e-retailers, leverage e-commerce platforms to identify and pursue market opportunities.
Yi Hong, S. Sawang, H. Yang
semanticscholar +1 more source
Journal of Hospitality and Tourism Insights, 2022
PurposeThis paper aims to explore the influence of e-reputation, destination image and social media marketing efforts (SMME) on the intention to visit among tourists. The relationships are examined through the lens of the stimuli-organism-response (S-O-R)
Ruturaj Baber, Prerana Baber
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PurposeThis paper aims to explore the influence of e-reputation, destination image and social media marketing efforts (SMME) on the intention to visit among tourists. The relationships are examined through the lens of the stimuli-organism-response (S-O-R)
Ruturaj Baber, Prerana Baber
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DIGITAL MARKETING TO E-COMMERCE CUSTOMERS
Journal of Management and Creative Business, 2023In this study, customer relationship management will be used as a mediating variable to examine the effects of digital marketing and trust on online purchase choices made by e-commerce customers in Bandung City.
Nasaruddin Siregar +8 more
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INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH, 2022
Humanity has travelled for a very long distance from barter trade to e-marketing. In this millennium a letter “e” places a phenomenal role. In this paper the meaning of e-market is explained in simple terms. It also traces the history of the development of e-marketing at the global and Indian level.
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Humanity has travelled for a very long distance from barter trade to e-marketing. In this millennium a letter “e” places a phenomenal role. In this paper the meaning of e-market is explained in simple terms. It also traces the history of the development of e-marketing at the global and Indian level.
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A Critical Review of Digital Marketing
International Scientific Journal of Engineering and Management, 2018: This paper offers views on some current and future trends in marketing. The content is based on recent literature and on what is happening in the business world. The paper is based on secondary data. The paper is based on extant literature and internet
M. Bala, Deepak Verma
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Revista de Gestão e Secretariado
O objetivo desta pesquisa foi analisar o papel do regulamento jurídico na prevenção e combate às práticas de greenwashing nas organizações, destacando a importância da gestão socioambiental e do marketing verde ético como pilares de uma atuação ...
Lucas de Oliveira Lima +6 more
semanticscholar +1 more source
O objetivo desta pesquisa foi analisar o papel do regulamento jurídico na prevenção e combate às práticas de greenwashing nas organizações, destacando a importância da gestão socioambiental e do marketing verde ético como pilares de uma atuação ...
Lucas de Oliveira Lima +6 more
semanticscholar +1 more source
Innovative Marketing
Digital marketing has become a central driver in tourism promotion, reshaping how destinations engage with potential visitors. This study investigates the impact of digital marketing strategies ‒ social media marketing, electronic word-of-mouth (e-WOM ...
Abdelrehim Awad, Bshair Alharthi
semanticscholar +1 more source
Digital marketing has become a central driver in tourism promotion, reshaping how destinations engage with potential visitors. This study investigates the impact of digital marketing strategies ‒ social media marketing, electronic word-of-mouth (e-WOM ...
Abdelrehim Awad, Bshair Alharthi
semanticscholar +1 more source