Results 311 to 320 of about 42,161,849 (355)

Ethics in E-Marketing

2010
Some of the ethical issues experienced in traditional marketing practices are encountered in those of e-marketing as well. However, e-marketing practices raise specific new and different ethical issues as well. For instance, new forms of dynamic pricing, spam email advertising, and the use of tracking cookies for commercial purposes have all raised ...
openaire   +1 more source

A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research

, 2003
Cheryl Burke Jarvis, Scott B. MacKenzie, P. M. Podsakoff   +2 more
semanticscholar   +1 more source

E Marketing

2014
Wolfgang Grundmann, Rudolf Rathner
openaire   +1 more source

e-Marketing

2003
Knjiga je podijeljena u sedam glava. U pristupnim razmatranjima koja su prva glava knjige razmotreno je suvremeno elektroničko okružje poslovanja gospodarskih subjekata, te prikazan pojmovni sustav koji se pojavljuje s novom tehnologijom. U drugoj glavi pojašnjen je pojam Interneta i prikazana kratka povijest tog suvremenog fenomena.
openaire  

Online relationship marketing

Journal of the Academy of Marketing Science, 2018
Lena Steinhoff, D. Arli, Scott Weaven, Irina V. Kozlenkova   +3 more
semanticscholar   +1 more source

E-marketing

2008
openaire   +2 more sources

Bridging marketing theory and big data analytics: The taxonomy of marketing attribution

International Journal of Information Management, 2021
Dimitrios Buhalis, Katerina Volchek
exaly  

E-Markets

2000
Dirk Schneider, Gerd Schnetkamp
openaire   +1 more source

A bibliometric retrospection of marketing from the lens of psychology: Insights from Psychology & Marketing

Psychology and Marketing, 2021
Naveen Donthu, Satish Kumar, Debidutta Pattnaik   +2 more
exaly  

Organizing for Marketing Excellence

Journal of Marketing, 2016
Christine Moorman, George S Day
exaly