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Personalized digital marketing recommender engine
, 2020E-business leverages digital channels to scale its functions and services and operates by connecting and retaining customers using marketing initiatives.
Rajat Kumar Behera +4 more
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E-Marketing Strategy for Businesses
2010 IEEE 7th International Conference on E-Business Engineering, 2010The Internet provides an easy and uniform way for businesses to make their brands and products visible to their customers. Due to the vast number of companies that take advantage of the Internet to conduct their business, it is very challenging for them to increase their sales and market awareness. In this paper, we investigate two techniques which are
Adam Grzywaczewski +3 more
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A metadata model for e-markets
International Journal of Metadata, Semantics and Ontologies, 2006The objective of this paper is to present a specialised metadata model that has been developed in order to store e-market characteristics in a systematic, interoperable and reusable manner. The proposed model is based on the Dublin Core (DC) metadata standard, and termed as the DC E-Market (DC-EM) metadata model.
Nikos Manouselis +1 more
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E-Marketing Action: An action learning approach to teaching e-marketing
The Marketing Review, 2003Influential marketing academics have argued that marketing education needs to be made more relevant to marketing practice. An important aspect of relevance is the acquisition of work-related skills, including group working skills. Traditional teaching methods are inappropriate for the development of such skills.
Michael John Harker, Ross Brennan
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The Innovation of E-marketing Combination Tactics
2001 International Conferences on Info-Tech and Info-Net. Proceedings (Cat. No.01EX479), 2001Marketing, which is a method and function to link up enterprise with external circumstance, develops with and responses dynamically to the changing of the environment. Under the Internet environment, e-marketing changes the basis of traditional marketing tactics and expands the concept of marketing.
Qiuli Qin, Zhao Xi, Jingyan Chen
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TIN: Terapan Informatika Nusantara
This research aims to determine the implementation of digital marketing using e-commerce platforms and social media for the public in making purchases.
Wisnu Rayhan Adhitya +4 more
semanticscholar +1 more source
This research aims to determine the implementation of digital marketing using e-commerce platforms and social media for the public in making purchases.
Wisnu Rayhan Adhitya +4 more
semanticscholar +1 more source
2023
E-marketing is important part of the marketing. It achievs its goals by using internet and other digital technologies. It provides exchange of ideas, product and services between seller and the buyer. It takes small expenses of information exchange between giver and the taker of the services and creates more adventageous economic values to the buyers ...
openaire +1 more source
E-marketing is important part of the marketing. It achievs its goals by using internet and other digital technologies. It provides exchange of ideas, product and services between seller and the buyer. It takes small expenses of information exchange between giver and the taker of the services and creates more adventageous economic values to the buyers ...
openaire +1 more source
Proceedings 7th International Conference on Signal Processing, 2004. Proceedings. ICSP '04. 2004., 2005
The e-Market Integrator is a business to business (b2b) application designed to assists in the process of supply chain management. This is a J2EE application, which makes use of the evolving Web services standards to create an application, which integrates different system and allows them to work cooperatively to perform a product search. The technique
G. Shobha, M. Krishna, S.C. Sharma
openaire +1 more source
The e-Market Integrator is a business to business (b2b) application designed to assists in the process of supply chain management. This is a J2EE application, which makes use of the evolving Web services standards to create an application, which integrates different system and allows them to work cooperatively to perform a product search. The technique
G. Shobha, M. Krishna, S.C. Sharma
openaire +1 more source
A Framework for E-markets: Monitoring Contract Fulfillment
2004To be able to monitor contracts at contract fulfillment stages is a key ingredient for a reliable, flexible, efficient, realistic and acceptable e-market. In this paper, we explore monitoring requirements of different e-market infrastructures, and define the monitorability of various e-market infrastructure approaches. For avoidance and anticipation of
openaire +3 more sources