Results 321 to 330 of about 42,161,849 (355)

From Marketing Mix to Relationship Marketing

Management Decision, 1994
Christian Gronroos
exaly  

Marketing Alliances, Firm Networks, and Firm Value Creation

Journal of Marketing, 2009
Vanitha Swaminathan, Christine Moorman
exaly  

Marketing Analytics for Data-Rich Environments

Journal of Marketing, 2016
Michel Wedel, P K Kannan
exaly  

What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities?

Journal of Marketing, 2013
Ofer Mintz, Imran S Currim
exaly  

Relationship Marketing of Services--Growing Interest, Emerging Perspectives

Journal of the Academy of Marketing Science, 1995
Leonard L Berry
exaly  

Association Between Electronic Cigarette Marketing Near Schools and E-cigarette Use Among Youth.

Journal of Adolescent Health, 2016
Daniel P. Giovenco, M. Casseus, D. Duncan, E. Coups, M. Lewis, C. Delnevo   +5 more
semanticscholar   +1 more source

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Journal of Marketing, 2016
Cáit Lamberton, Andrew T Stephen
exaly  

E-Marketing

2007
openaire   +1 more source

Demonstrating the Value of Marketing

Journal of Marketing, 2016
Dominique M Hanssens, Koen H Pauwels
exaly  

e-Marketing

2004
Alison Cawsey, Rick Dewar
openaire   +1 more source