Results 331 to 340 of about 42,161,849 (355)

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Journal of Marketing, 2009
Michael Trusov, Randolph E Bucklin, Koen Pauwels   +2 more
exaly  

Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Journal of Marketing, 2016
Rajeev Batra, Kevin Lane Keller
exaly  

E-Marketing

2020
openaire   +1 more source

Assessing Performance Outcomes in Marketing

Journal of Marketing, 2016
Constantine S Katsikeas, Neil A Morgan, Leonidas C Leonidou   +2 more
exaly  

The Chief Marketing Officer Matters!

Journal of Marketing, 2015
Frank Germann, Peter Ebbes, Rajdeep Grewal   +2 more
exaly  

Redefining social marketing with contemporary commercial marketing definitions

Journal of Business Research, 2010
Stephen Dann
exaly  

SostenibilitÀ, competitivitÀ e marketing

MERCATI & COMPETITIVITÀ, 2009
openaire   +3 more sources

Knowledge management and data mining for marketing

Decision Support Systems, 2001
M. Shaw, C. Subramaniam, G. Tan, M. Welge   +3 more
semanticscholar   +1 more source

Marketing Doctrine: A Principles-Based Approach to Guiding Marketing Decision Making in Firms

Journal of Marketing, 2014
Goutam Challagalla, Bernard J Jaworski
exaly  

The Marketing Strategy Continuum: Towards a Marketing Concept for the 1990s

Management Decision, 1991
Christian Gronroos
exaly