Results 331 to 340 of about 19,317,923 (379)

How is entrepreneurial marketing shaped by E-commerce technology: a case study of Chinese pure-play e-retailers

International Journal of Entrepreneurial Behavior & Research, 2023
PurposeThe focus of this study is on how online-only retailers, known as pure-play e-retailers, leverage e-commerce platforms to identify and pursue market opportunities.
Yiwen Hong, Sukanlaya Sawang, H. Yang
semanticscholar   +1 more source

DIGITAL MARKETING TO E-COMMERCE CUSTOMERS

Journal of Management and Creative Business, 2023
In this study, customer relationship management will be used as a mediating variable to examine the effects of digital marketing and trust on online purchase choices made by e-commerce customers in Bandung City.
Nasaruddin Siregar, Sari Endah Nursyamsi, Geofakta Razali, Muhammad Yusuf, S. Bandung, Pemasaran Digital, Keputusan Kepercayaan, Manajemen Koneksi Pembelian, Pelanggan   +8 more
semanticscholar   +1 more source

Influence of social media marketing efforts, e-reputation and destination image on intention to visit among tourists: application of S-O-R model

Journal of Hospitality and Tourism Insights, 2022
PurposeThis paper aims to explore the influence of e-reputation, destination image and social media marketing efforts (SMME) on the intention to visit among tourists. The relationships are examined through the lens of the stimuli-organism-response (S-O-R)
Ruturaj Baber, Prerana Baber
semanticscholar   +1 more source

A Critical Review of Digital Marketing

International Scientific Journal of Engineering and Management, 2018
: This paper offers views on some current and future trends in marketing. The content is based on recent literature and on what is happening in the business world. The paper is based on secondary data. The paper is based on extant literature and internet
M. Bala, Deepak Verma
semanticscholar   +1 more source

E- MARKETING

INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH, 2022
Humanity has travelled for a very long distance from barter trade to e-marketing. In this millennium a letter “e” places a phenomenal role. In this paper the meaning of e-market is explained in simple terms. It also traces the history of the development of e-marketing at the global and Indian level.
openaire   +1 more source

A review of digital family businesses: setting marketing strategies, business models and technology applications

International Journal of Entrepreneurial Behavior & Research, 2022
Purpose Technological advances in the last decade have caused both business and economic sectors to seek for new ways to adapt their business models to a connected data-centric era.
José Ramón Saura, D. Palacios-Marqués, Belém Barbosa   +2 more
semanticscholar   +1 more source

Gestão Socioambiental, Marketing Verde e Legislação: o Papel do Regulamento Jurídico no Combate às Práticas de Greenwashing nas Organizações

Revista de Gestão e Secretariado
O objetivo desta pesquisa foi analisar o papel do regulamento jurídico na prevenção e combate às práticas de greenwashing nas organizações, destacando a importância da gestão socioambiental e do marketing verde ético como pilares de uma atuação ...
Lucas de Oliveira Lima, Tatiane Atanásio dos Santos Bernardy, J. Baldissarelli, Homero de Giorge Cerqueira, João Ricardo Lima Brito, Myke Oliveira Gomes, Daniela Maria Ferreira Campos   +6 more
semanticscholar   +1 more source

The role of digital marketing tools in promoting tourism: An applied study on online marketing strategies

Innovative Marketing
Digital marketing has become a central driver in tourism promotion, reshaping how destinations engage with potential visitors. This study investigates the impact of digital marketing strategies ‒ social media marketing, electronic word-of-mouth (e-WOM ...
Abdelrehim Awad, Bshair Alharthi
semanticscholar   +1 more source

E-Marketing Summerfashion.bali

Jurnal Publikasi Ekonomi dan Akuntansi, 2022
The results of this study show that E-Marketing has many benefits, such as reaching more people compared to opening an offline store. Its reach is more throughout Indonesia and even abroad. The author's suggestion is to increase the idea or innovation of various types of products according to consumer trends and desires so that they can provide many ...
null Kadek Artika Adelina, null I Gusti Made Dharma Hartawan   +1 more
openaire   +1 more source

E-Commerce Customer Attraction: Digital Marketing Techniques, Evolution and Dynamics across Firms

Journal of Promotion Management, 2021
The emergence of web analytics software has changed the way marketing is researched, monitored, planned, and managed, which suggests a new dimension of marketing interactions between firms.
José M. Ponzoa, Anett Erdmann
semanticscholar   +1 more source