Customer anger and incentives for quality provision [PDF]
Emotions are a significant determinant of consumer behaviour. A customer may get angry if he feels that he is being treated unfairly by his supplier and that anger may make him more likely to switch to an alternative provider.
Heyes, A., Kapur, Sandeep
core
Purpose: This research aims to investigate the antecedents of electronic word-of-mouth (e-WOM), specifically source credibility and information accuracy, as well as the influence of e-WOM on purchase intention.
Miranti Setiawardani, Afrima Widanti
doaj +1 more source
ELECTRONIC-WORD OF MOUTH AND PRODUCT QUALITY ON BUYING INTEREST THROUGH TRUST IN ONLINE SHOPS
This research aims at investigating the influence of e-WOM and product quality on buying interest through the customers’ trust. This research used a quantitative research design with survey method.
Dikdik Harjadi +2 more
doaj +1 more source
The influence of intrinsic and extrinsic motivational factors on e-WOM behaviour: The role of psychological impact during the time of COVID-19 crisis. [PDF]
S B, Chandra B.
europepmc +1 more source
Pengaruh Harga, Brand Image, Dan Electronic Word of Mouth Terhadap Minat Beli Reservasi Hotel Secara Online [PDF]
Pertumbuhan teknologi komunikasi dan Internet semakin meningkat. Hal ini membuat para konsumen harus lebih kritis dalam melakukan reservasi hotel secara online yang berpengaruh terhadap minat beli.
Jotopurnomo, S. (Sofiani) +2 more
core
Peran Customer Involvement Dan Corporate Image Dalam Hubungan E-Wom Dengan Purchase Intention
There are many studies about the impact of e-WOM on purchase intention. Rarely studies that focus on the role of customer involvement and corporate image in the relationship between e-WOM with purchase intension especially in education context.
Fatik Rahayu
doaj +1 more source
Evaluation of User Satisfaction and Trust of Review Platforms: Analysis of the Impact of Privacy and E-WOM in the Case of TripAdvisor. [PDF]
Martínez-Navalón JG +2 more
europepmc +1 more source
Exploring the Impact of Corporate Social Responsibility Communication through Social Media on Banking Customer E-WOM and Loyalty in Times of Crisis. [PDF]
Zhang D +6 more
europepmc +1 more source
Pengaruh Word of Mouth Terhadap Minat Berkunjung Serta Dampaknya Pada Keputusan Berkunjung (Survei Pada Pengunjung Tempat Wisata “Jawa Timur Park 2” Kota Batu) [PDF]
Jawa Timur Park 2 was the location of this research and the sample was 112 visitors who had visited Jawa Timur Park 2. The research discussed The Influence Word of Mouth on Visit Intention and Visit Decision.
Aprilia, F. (Fitri)
core

