The Impact of e-WOM on Hotels Management Reputation: Exploring TripAdvisor Review Credibility With the ELM Model [PDF]
IEEE Access, 2019 In recent years, electronic word of mouth (e-WOM) has been widely used by consumers on different online platforms. The numerous studies have emphasized the growing importance of e-WOM for the consumer decision-making process, particularly in the tourist ...
Ana Reyes-Menendez +2 more
exaly +4 more sources
THE ROLE OF PURCHASE INTENTION ON MEDIATING THE RELATIONSHIP OF E-WOM AND E-WOM CREDIBILITY TO PURCHASE DECISION [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2019 The aim of this study is explaining the impact of E-WOM (e-WOM) and e-WOM credibility towards purchase decision, with purchase intention as a mediator variable.
Arta I G.S., Yasa N.N.K.
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Does social media information credibility influence social commerce purchase intention of skincare products? Evidence from Facebook. [PDF]
PLoS ONESocial commerce is transforming consumer purchasing behaviours by blending social media interactivity with e-commerce functionalities, and most purchases today are evidently facilitated through social media platforms with ease. Recognising the importance
Prarthana Ranjith +5 more
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A model of purchase intention of complementary and alternative medicines: the role of social media influencers’ endorsements [PDF]
BMC Complementary Medicine and Therapies, 2023 Background Social Media Influencers (SMIs) are a fashionable way of marketing products by creating electronic word-of-mouth (e-WOM) on social media. The marketing of complementary and alternative medicines (CAMs) by SMIs is becoming increasingly popular ...
Gizem Gülpınar +5 more
doaj +2 more sources
e-WOM Credibility on Tiktok and Youtube: Impact on Skintific Purchase Intention
Indonesian Interdisciplinary Journal of Sharia EconomicsThis research analyzes the role of information credibility in "Electronic Word-of-Mouth (e-WOM)" on TikTok and YouTube platforms and its convincing "effect on the purchase intention of Skintific products.
Vania Konita Safera, Ratna Roostika
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Credibility of e-WOM in Travel Industry, and Its Influence in WOM Effect
The Journal of the Korea Contents Association, 2011 Today`s wide-spread Internet technology allowed consumers to access much Word-of-Mouth information through an online board. As communication and exchanging information between travelers becomes easier and faster, e-WOM (Electronic Word-of-Mouth) is recognized as one of the most influencing communication methods in today`s society.
exaly +3 more sources
Digital Whisperers: Decoding the E-WOM and Credibility Cocktail Driving Purchase Intentions
International Journal of Experiential Learning & Case StudiesThis research explored the conduct of online purchases in the digital sector through an integrative process, using collections of variables seldom seen in previous studies.
Tehseen Azhar +3 more
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Frontiers in CommunicationIntroductionThe rapid expansion of short-video platforms has transformed destination promotion, yet the psychological processes linking digital stimuli to behavioral intentions among young travelers remain underexplored.MethodsUsing the Stimulus-Organism-
Themotia Titi Widaningsih +1 more
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E-WOM effect through social media and shopping websites on purchase intention of smartphones in India [PDF]
Innovative Marketing, 2022 This study analyses the comparative effects between E-WOM on online shopping platforms and social networking platforms on consumers’ purchase intention of smartphones in India. The E-WOM effect on buying intention has become an important context for many
Asif Iqbal +3 more
doaj +1 more source
The Impact of Electronic Word of Mouth on Tourists Visit Intention to Saudi Arabia: Argument Quality and Source Credibility as Mediators [PDF]
African Journal of Hospitality, Tourism and Leisure, 2021 The study objective was to examine the mediating role of source credibility and argument quality in the relationship between e-WOM and tourist visit intentions.
Dalal Hodaed Alsheikh +2 more
doaj +1 more source