Results 1 to 10 of about 591 (165)
Electronic Word of Mouth (e-WOM) Foursquare: The New Social Media
Binus Business Review, 2013 The development of communication technology and Internet-based information encourage the emergence of new changes in the marketing world. Customer-oriented makes it an effective medium for the activities of Word-of-Mouth (WOM).
Rita Rita +2 more
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Dynamic impact of E-WOM and green discourse on green hotel supply chain performance with time lag effect. [PDF]
PLoS ONEThis paper investigates a signal online channel green hotel supply chain comprising a green small and medium-sized hospitality enterprise (GSMHE) responsible for offline electronic Word-of-Mouth (e-WOM) promotion and green service efforts, and an online ...
Lujie Hao, Bingkun Lin, Yaping Zhu
doaj +2 more sources
The effects of web quality, perceived benefits, security and data privacy on behavioral intention and e-WOM of online travel agencies [PDF]
International Journal of Data and Network Science, 2022 This study seeks to empirically examine the effect of Perceived web quality (PWQ), Perceived Benefits (PB), Security and Privacy (SP), Behavioral Intention (BI) and electronic Word-of-mouth (e-WOM) among online travel agency users in Indonesia ...
Dadang Hermawan
doaj +1 more source
Significance of Electronic Word of Mouth (e-WOM) in Opinion Formation [PDF]
International Journal of Advanced Computer Science and Applications, 2020 In the realm of interconnected digital world, social ranking systems are readily used in different sections of society, for several reasons. The private and public sectors both are making use of social ranking systems as a tool to engineer human behavior, and crafting a digitally stimulated social control.
Javaria Khalid +10 more
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Pengaruh e-WOM terhadap Minat Beli Skincare Lokal pada Followers Twitter @ohmybeautybank
Calathu, 2022 Hadirnya Internet telah menyebabkan komunikasi word of mouth berkembang menjadi electronic word of mouth. Penelitian ini bertujuan untuk menganalisis pengaruh electronic word of mouth (e-WOM) terhadap minat beli skincare lokal pada followers akun base ...
Delima Prihartini, Riski Damastuti
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Majalah Ilmiah Bijak, 2022 This study aimed to investigate the function of brand image in mediating the impact of social media and electronic word-of-mouth on purchase intention. Methods The causality technique is employed in this study. Customers who purchase on South Tangerang's
Dede Solihin, Ahyani Ahyani
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Sustainable Business and Society in Emerging Economies, 2022 Objective: The purpose of this study is to find out the trust variable as an intervening variable between the influence of electronic word of mouth (E-WOM), influencers on buying interest on the Instagram account @kokobuncit Surabaya.
Ruswiati Suryasaputra., SE, MS Tomi
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Jurnal Manajemen, 2023 Pemasaran adalah komponen penting dari setiap bisnis yang berhubungan langsung dengan konsumen. Pentingnya manajemen pemasaran perusahaan untuk meningkatkan keputusan pembelian yang optimal guna mencapai tujuan bisnis.
Gita Ayu Febriyanti, Sugeng Purwanto
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Jurnal Administrasi Bisnis, 2023 This study aims to determine the influence of social media marketing (SMM) on brand equity with electronic word of mouth (E-WOM) and brand experience as mediating variables.
Novin Lesmana +2 more
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Jurnal Ilmiah Psikologi Terapan, 2021 Expanding the process of buying and selling goods or business transactions from offline to online becomes a challenge for its users. The intensity of purchasing goods by consumers through e-commerce is influenced by various factors, one of which is the ...
Dian Febriany Putri, Sumaryono Sumaryono
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