Results 11 to 20 of about 610 (183)
Jurnal Aplikasi Manajemen, 2022 E-WoM is vital in generating and creating purchase intentions, so it is significant for use in knowing and analyzing investment intentions. This research aims to analyze and know the effect of Electronic Word-of-Mouth (E-WoM) on investment intention in ...
Eka Putri Innayah +4 more
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The Role of Real-Time Engagement in Shaping Social Media Check-In Behavior: Moderating Effects of Trust and Peer Influence. [PDF]
Brain BehavThis graphical abstract illustrates how real‐time engagement factor supported by trust and peer influence‐ impact user check in behavior on social media through the mediating role of perceived credibility. ABSTRACT Social media platforms have reached a transformative stage, blending traditional digital interactions with real‐time engagement features to
Lu X, Balakrishnan K, Chan TJ, Na M.
europepmc +2 more sources
The effect of Electronic Word of Mouth (e-WoM) on social media networking
IOP Conference Series: Materials Science and Engineering, 2020 Abstract Social Media Networking is a platform that has recently become the main media in information retrieval, digital use is easy to access for anyone, anywhere. Tourism is one of the industries that use this media platform to increase tourists visits.
A I Gunawan, M F Najib, L Setiawati
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Analisis Electronic Word of Mouth (e-WOM) dalam Keputusan Menginap
Jurnal Manajemen Perhotelan dan Pariwisata, 2023 Electronic Word of Mouth (eWOM) mempunyai pengaruh yang signifikan terhadap industri akomodasi. Di era digital saat ini dan meningkatnya ketergantungan pada Internet, ulasan dan rekomendasi yang dibagikan melalui platform online memainkan peran penting dalam persepsi wisatawan dan pemilihan akomodasi.
Pande Putu Juniarta +3 more
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The Influence of Electronic Word of Mouth (e-WOM) on Travel Decision in Bandung City [PDF]
Digital Press Social Sciences and Humanities, 2020 <p class="Abstract">This research is motivated by data from We Are Social, a social marketing agency in the world, stating that Indonesian people who use social media amount to 130 million people, and the most frequently used social media in Indonesia are YouTube, Facebook, and Instagram.
Handyastuti, Indriyani +3 more
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Jurnal Performa, 2023 This study aims to determine the effect of promotion and Electronic Word of Mouth (E-Wom) on the buying interest of Monarch customers mediated by brand image. This study used a causal quantitative approach using 200 respondents.
Alexander Hartono Hartono, David Kodrat
doaj +1 more source
Jurnal Administrasi Bisnis, 2019 The purpose of this study is to determine the effect of electronic word of mouth (e-WOM) and perceived risk to the purchasing decision at Tokopedia. This type of research is explanatory research.
Ritma Rahmadhani +1 more
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PENGARUH ELECTRONIC WORD OF MOUTH (e-WOM) DI MEDIA SOSIAL FACEBOOK TERHADAP KEPUTUSAN PEMBELIAN
Journal of Management Small and Medium Enterprises (SME's), 2021 The development of information technology and the internet is currently developing very widely. This greatly affects the lifestyle of most humans at this time.
Antonio E.L. Nyoko +1 more
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Journal of Management and Business Review, 2023 Since Indonesia experienced a pandemic, many economic sectors have been affected, including food and beverage. In response to these problems, appropriate marketing strategies are needed to increase product purchasing decisions.
Claudia Lahindah, Ridwan Sanjaya
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The Influence of Electronic Word of Mouth (e-WOM) and Brand Awareness on Purchase Decision
Jamanika (Jurnal Manajemen Bisnis dan Kewirausahaan), 2023 The purpose of this study was to determine the effect of electronic word of mouth and brand awareness on purchasing decisions for Hanasui lipstick products in Malang City. This study uses quantitative research. The population of this study were consumers who had used or bought Hanasui lipstick products in Malang, and the sample was 100 respondents who ...
Maudy Ajeng Sintiya +2 more
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