Results 11 to 20 of about 622 (185)
Jurnal Aplikasi Manajemen, 2022 E-WoM is vital in generating and creating purchase intentions, so it is significant for use in knowing and analyzing investment intentions. This research aims to analyze and know the effect of Electronic Word-of-Mouth (E-WoM) on investment intention in ...
Eka Putri Innayah +4 more
doaj +1 more source
PERANAN ELECTRONIC WORD OF MOUTH DALAM KEPUTUSAN BERKUNJUNG
Jurisma: Jurnal Riset Bisnis & Manajemen, 2022 Kabupaten Sumedang berbenah dalam mengoptimalkan sektor pariwisata. Beberapa strategi direncanakan untuk menjadikan Kabupaten Sumedang menjadi destinasi wisata baru. Salah satu destinasi wisata unggulan Kabupaten Sumedang adalah Kampung Karuhun. Kampung
Wildan Nurhidayat +2 more
doaj +1 more source
The effect of Electronic Word of Mouth (e-WoM) on social media networking
IOP Conference Series: Materials Science and Engineering, 2020 Abstract Social Media Networking is a platform that has recently become the main media in information retrieval, digital use is easy to access for anyone, anywhere. Tourism is one of the industries that use this media platform to increase tourists visits.
A I Gunawan, M F Najib, L Setiawati
openaire +1 more source
The Influence of Electronic Word of Mouth (e-WOM) and Brand Awareness on Purchase Decision
Jamanika (Jurnal Manajemen Bisnis dan Kewirausahaan), 2023 The purpose of this study was to determine the effect of electronic word of mouth and brand awareness on purchasing decisions for Hanasui lipstick products in Malang City. This study uses quantitative research. The population of this study were consumers who had used or bought Hanasui lipstick products in Malang, and the sample was 100 respondents who ...
Maudy Ajeng Sintiya +2 more
openaire +1 more source
The Influence of Electronic Word of Mouth (e-WOM) on Travel Decision in Bandung City [PDF]
Digital Press Social Sciences and Humanities, 2020 <p class="Abstract">This research is motivated by data from We Are Social, a social marketing agency in the world, stating that Indonesian people who use social media amount to 130 million people, and the most frequently used social media in Indonesia are YouTube, Facebook, and Instagram.
Handyastuti, Indriyani +3 more
openaire +2 more sources
Jurnal Administrasi Bisnis, 2019 The purpose of this study is to determine the effect of electronic word of mouth (e-WOM) and perceived risk to the purchasing decision at Tokopedia. This type of research is explanatory research.
Ritma Rahmadhani +1 more
doaj +1 more source
Jurnal Performa, 2023 This study aims to determine the effect of promotion and Electronic Word of Mouth (E-Wom) on the buying interest of Monarch customers mediated by brand image. This study used a causal quantitative approach using 200 respondents.
Alexander Hartono Hartono, David Kodrat
doaj +1 more source
PENGARUH ELECTRONIC WORD OF MOUTH (e-WOM) DI MEDIA SOSIAL FACEBOOK TERHADAP KEPUTUSAN PEMBELIAN
Journal of Management Small and Medium Enterprises (SME's), 2021 The development of information technology and the internet is currently developing very widely. This greatly affects the lifestyle of most humans at this time.
Antonio E.L. Nyoko +1 more
doaj +1 more source
Electronic Word-of-Mouth (e-WOM) Generation in the Book-to-Movie Adaptation:
Quarterly Journal of MarketingOne of the common strategies in the content business is the book-to-movie adaptation, where the textual content in the book medium is derived as visual and sound content in the film medium. While books include a variety of genres, the novel is most widely used as the basis for a movie.
Mai Kikumori, Ryuta Ishii
openaire +3 more sources
Journal of Management and Business Review, 2023 Since Indonesia experienced a pandemic, many economic sectors have been affected, including food and beverage. In response to these problems, appropriate marketing strategies are needed to increase product purchasing decisions.
Claudia Lahindah, Ridwan Sanjaya
doaj +1 more source