Results 21 to 30 of about 610 (183)

Electronic Word-of-Mouth (e-WOM) Generation in the Book-to-Movie Adaptation:

Quarterly Journal of Marketing
One of the common strategies in the content business is the book-to-movie adaptation, where the textual content in the book medium is derived as visual and sound content in the film medium. While books include a variety of genres, the novel is most widely used as the basis for a movie.
Mai Kikumori, Ryuta Ishii
openaire   +3 more sources

E-wom's Role in Driving Purchase Intention during Covid-19 Pandemic

Jurnal Bisnis dan Manajemen, 2022
Testimonials are one of the marketing tools that can have a big impact on consumers. Testimony is a form of electronic word of mouth (E-wom) where the information contained in E-wom will be very important as a reference for consumers when they want to ...
Dewi Mustikasari Immanuel, Mariana Merlin   +1 more
doaj   +1 more source

The influence of e-CRM, e-WOM, and e-service quality on the e-loyalty of online consumers [PDF]

International Journal of Data and Network Science
The purpose of this study is to analyze the relationship between e-CRM (Electronic Customer Relationship Management) variables on e-Loyalty of online shop customers, e-WOM (electronic word-of-mouth) on e-Loyalty of online shop customers, and e ...
Bakhtiar Tijjang, Tjahjanto Tjahjanto, Widya Cholil, Neneng Nurbaeti Amien, Antok Supriyanto, Adi Waskito, Istiana Hermawati, M. Hamdan Basyar   +7 more
doaj   +1 more source

The effect of Emotional Contagion on Electronic Word of Mouth: An Applied study on Mobile Phone Brand Customers of Social Network Sites in Egypt [PDF]

المجلة العلمية للدراسات والبحوث المالية والتجارية, 2023
This study is aimed to investigate the effects of relationship emotional contagion on Electronic Word of Mouth (E-WOM Quality, E-WOM Quantity, Sender’s Experience), by focusing on the Mobile Phone Brand Customers of Social Network Sites in Egypt ...
Radwa Mohamed, Abd Elaziz Hassan
doaj   +1 more source

The INFLUENCE OF BRAND AMBASSADOR AND ELECTRONIC WORD OF MOUTH (E-WOM) ON BRAND SWITCHING IN TOKOPEDIA APPLICATIONS

Jurnal Ilmiah Administrasi Bisnis dan Inovasi, 2023
Pada era globalisasi, dunia teknologi informasi dan komunikasi terus maju dan berkembang. Perkembangan teknologi membantu manusia dalam menyelesaikan perkerjaan menjadi lebih mudah. Perkembangan teknologi juga memberikan pengaruh pada segala aspek kehidupan manusia, salah satunya yaitu dunia bisnis. .
Maharani, Sinta, Farida, Siti Ning
openaire   +2 more sources

The Impact of Electronic Word of Mouth on Brand Evaluation Leading to Brand Attachment: A Comparative Study on Consumer Electronics and Cosmetic Brands in Sri Lanka

Kelaniya Journal of Management, 2020
The traditional medium of communication has been changed with the invention of digital technologies and World Wide Web as a result of it conventional word of mouth has converted in to electronic word of mouth communication.
Madhusanka J.D.T., Weerasiri R.A.S., Karunarathne W.V.A.D.   +2 more
doaj   +1 more source

Efektifitas Electronic Word of Mouth (e-wom) melalui Media Sosial pada Ekowisata Bahari di Sumatera Barat

Jurnal Teknologi dan Sistem Informasi, 2017
Penelitian ini bertujuan untuk menginvestigasi efektifitas electronic word of mouth (e-wom) melalui media sosial dan kepuasan pengunjung pada destinasi wisata terhadap keinginan untuk peduli terhadap lingkungan (pro-environmental behavioral intention ...
Meuthia Meuthia
doaj   +1 more source

THE ROLES OF BRAND TRUST AND E-WOM (ELECTRONIC WORD OF MOUTH) ON SHOPEE’S CUSTOMER LOYALTY IN MANADO

Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 2023
The purpose of this study is to explore the roles of brand and E-WOM on Customer loyalty, Study the case of customers of Shopee in Manado. This research is qualitative research using a case study approach. Primary data was gathered from an in-depth interview of 20 informants that used Shopee with 2 years of minimum use as the sample chosen using ...
Elsje, Vina, Tulung, Joy Elly, Tielung, Maria V. J   +2 more
openaire   +2 more sources

The Influence of Celebrity Endorsers and Electronic Word of Mouth (E-Wom) on Shopee Brand Trust

Indonesian Journal of Business Analytics, 2023
This research aims to explore the impact of celebrity endorser and electronic word of mouth (e-WOM) on consumer trust levels towards the Shopee brand in Surabaya city. The research method used is quantitative, involving 80 respondents selected through nonprobability sampling technique using purposive sampling method.
Dean Farrell Rayhan, Rizky Dermawan
openaire   +1 more source

Analysis of the Electronic Word of Mouth (E-Wom) Of the Film “KKN di Desa Penari”

Jurnal Spektrum Komunikasi, 2022
The film “KKN di Desa Penari” is based on a true story that went viral on Twitter in 2019. After being delayed for 2 years, the film “KKN di Desa Penari” premiered on April 30, 2022 and became the highest-grossing mystical film of all time.
Michelle Coritama, null Daniel Susilo, null Rismi   +2 more
openaire   +1 more source