Results 41 to 50 of about 610 (183)

Electronic Word-Of-Mouth (E-Wom) Model and Consumer Decisions on Pantai Cermin Tourism

International Journal of Science, Technology & Management, 2022
The main objectives of this research are to study the factors that influence Electronic Word-Of-Mouth (E-Wom) and consumer decisions and to formulate the Electronic Word-of-Mouth (E-Wom) model and consumer decisions to travel on the beach. Deli Serdang Mirror. This study uses descriptive analysis, both qualitative and quantitative.
Ahmad Rivai, Fiqrida Amalia, Sabaruddin Chaniago, Martin Martin, Nasib Nasib   +4 more
openaire   +1 more source

“Don't Fail With Me. I Will Complain”! A Study on Consumer Negative Emotions and Behaviours

International Journal of Consumer Studies, Volume 50, Issue 3, May 2026.
ABSTRACT This paper aims to understand the motivations of consumers in emerging countries to express negativity on social media, respect e‐commerce service failures, and identify the most prevalent negative emotions revealed. In Study 1, 54 semi‐structured interviews were conducted with individuals who had recently complained about online stores on the
Matheus Frohlich Marquetto, Marta Olivia Rovedder de Oliveira, Amélia Maria Pinto da Cunha Brandão   +2 more
wiley   +1 more source

How Does Electronic Word of Mouth (E-WoM) and Price Affect Purchasing Decisions?

Innovation Business Management and Accounting Journal, 2023
This study aims to determine the electronic word of mouth that becomes a purchase decision for Shopee application users, by involving price variables that affect purchase decisions in Shopee application users. The sampling technique uses probability sampling with a sample of 284 people.
Deva Aprianti, Widiya Avianti
openaire   +1 more source

Social Media Green Marketing: How Self‐Monitoring Shapes Consumer Engagement and Eco‐Purchase Intentions

Corporate Social Responsibility and Environmental Management, Volume 33, Issue 2, Page 1757-1775, March 2026.
ABSTRACT Marketing scholars and practitioners are paying increasing attention to social media as a crucial tool for communicating firms' sustainable activities to consumers. This study examines how consumers perceive and engage with social media green marketing, and how their engagement influences their intentions to purchase green products and brands,
So‐Young Jung, Su‐Yol Lee
wiley   +1 more source

Investigation of Social Media Metrics With Respect to Demand Modeling for Promotional Products

Journal of Forecasting, Volume 45, Issue 2, Page 850-866, March 2026.
ABSTRACT Social media (SM) has revolutionized the way companies connect with customers, enabling more personalized marketing strategies and enhancing engagement. With platforms like Facebook offering detailed user data, businesses can create more targeted advertising campaigns. This paper proposes an approach to categorizing SM variables based on their
Yvonne Badulescu, Fernan Cañas, Ari‐Pekka Hameri, Naoufel Cheikhrouhou   +3 more
wiley   +1 more source

Borobudur Tourists' Electronic Word of Mouth: The Impact of Memorable Tourism Experiences [PDF]

E3S Web of Conferences
Electronic Word of Mouth (e-WOM) activities play a crucial role in sharing information online, including the sustainability of a tourist destination, which is influenced by the ripple effect of tourists sharing their experiences on social media.
Muliawanti Lintang, Masrini Najmi Laili, Pambuko Zulfikar Bagus   +2 more
doaj   +1 more source

A Bibliometric Analysis of Articles Published on Electronic Word of Mouth (e-WOM): Web of Science Sample

Akdeniz Üniversitesi İletişim Fakültesi Dergisi, 2023
Increasing production and consumption phenomenon in the contemporary period; It has raised concerns about resource depletion and sustainability. When consumers reach a certain level of satisfaction within the capitalist system, their awareness of sustainability increases, and they begin to tend towards conscious consumption.
Yasemin BİLİŞLİ, Fatma ÇAKMAK, Selin AYGEN ZETTER, Mehmet Ilgaz ÜNAL   +3 more
openaire   +1 more source

When AI Meets Festivals: How eWOM Mediates the Route to Memorable Experiences and Well‐Being

International Journal of Tourism Research, Volume 28, Issue 2, March/April 2026.
ABSTRACT Artificial intelligence (AI) is reshaping how festival‐goers interact and share experiences. This study investigates how perceptions of AI technologies (informativeness, accessibility, interactivity, personalization, and security) affect electronic word‐of‐mouth (eWOM) at music festivals and whether eWOM mediates the link between perceived AI ...
João M. Lopes, Filipe Silva, Ilda Massano‐Cardoso   +2 more
wiley   +1 more source

When Social Sharing Increases Pride in Customized Products

Psychology &Marketing, Volume 43, Issue 1, Page 219-233, January 2026.
ABSTRACT In the marketplace, customers often customize products. Enabled by technological advances, companies can encourage customers to share these customization experiences (e.g., via social sharing buttons) with others, such as friends. Across six studies with mixed methods (field, lab, online) and in various product domains (food, fitness trackers,
Rocío Alarcón‐López, Inés López‐López, Salvador Ruiz‐de‐Maya   +2 more
wiley   +1 more source

THE ROLE OF BRAND IMAGE IN MEDIATING SOCIAL MEDIA MARKETING AND ELECTRONIC WORD OF MOUTH TOWARDS PURCHASE INTENTION ON EMINA PRODUCTS IN PADANG PANJANG CITY

Journal of Management Small and Medium Enterprises (SME's)
This study aims to analyze the influence of social media marketing, electronic word of mouth (e-WOM), and brand image as mediating variables on purchase intention on Emina products in Padang Panjang City.
Indah Lailatul Fazri, Susi Evanita
doaj   +1 more source