Results 41 to 50 of about 622 (185)
Exploring brand trust, experience, and repurchase intention in halal fashion: The role of e-WOM
Asian Journal of Islamic ManagementPurpose – This study examines how brand trust, experience, and repurchase intention affect halal fashion purchase decisions mediated by electronic word of mouth (e-WOM) Methodology – This study employs survey data from 198 respondents using the Elzatta ...
Mufti Alam Adha +2 more
doaj +1 more source
The impact of cultural tourism experience on electronic word-of-mouth (e-WOM) and destination image
Diponegoro International Journal of Business, 2020 Tourism experience is considered highly essential in tourism studies but less attention to research has focused on cultural tourism experiences whereas has its idiosyncratic compared to other types of tourism. This study investigated the interrelationship among cultural tourism experiences, electronic word of mouth, and destination image.
Ardiwansyah Nanggong, Ali Mohammad
openaire +3 more sources
Electronic Word-Of-Mouth (E-Wom) Model and Consumer Decisions on Pantai Cermin Tourism
International Journal of Science, Technology & Management, 2022 The main objectives of this research are to study the factors that influence Electronic Word-Of-Mouth (E-Wom) and consumer decisions and to formulate the Electronic Word-of-Mouth (E-Wom) model and consumer decisions to travel on the beach. Deli Serdang Mirror. This study uses descriptive analysis, both qualitative and quantitative.
Ahmad Rivai +4 more
openaire +1 more source
Journal of Consumer Behaviour, Volume 25, Issue 3, Page 1591-1602, May 2026.ABSTRACT The expansion of e‐commerce in the fashion sector has prompted exploration of the factors influencing the intention to purchase through this channel. Drawing on the theory of consumption values, this research examines how the usability of e‐commerce (functional value), together with satisfaction (epistemic value) and consumer happiness ...
Pedro Cuesta‐Valiño +3 more
wiley +1 more source
Are Senders of eWOM Biased? The Role of Personality and Collectivism
International Journal of Tourism Research, Volume 28, Issue 3, May/June 2026.ABSTRACT The transmission of biased eWOM reduces the usefulness of online reviews to consumers and, if negative, is likely to affect a brand's image adversely. This research aims to investigate how traits, attention‐seeking, and taking‐the‐lead make senders of eWOM subject to either the positivity or negativity bias, and how the cultural value of ...
Pengji Wang, Breda McCarthy
wiley +1 more source
Marketing of Sharia Halal Beach Tourism Through E-WOM
Jurnal Studi Manajemen Organisasi, 2023 At this time it is estimated that 207 million people embrace Islam. Of the 207 million inhabitants of the Muslim population 13% of the world's Muslims live in Indonesia and also implies that the majority of Indonesia's population adheres to the religion ...
Armita Wahyu Ridho, Setyo Riyanto
doaj +1 more source
“Don't Fail With Me. I Will Complain”! A Study on Consumer Negative Emotions and Behaviours
International Journal of Consumer Studies, Volume 50, Issue 3, May 2026.ABSTRACT This paper aims to understand the motivations of consumers in emerging countries to express negativity on social media, respect e‐commerce service failures, and identify the most prevalent negative emotions revealed. In Study 1, 54 semi‐structured interviews were conducted with individuals who had recently complained about online stores on the
Matheus Frohlich Marquetto +2 more
wiley +1 more source
Corporate Social Responsibility and Environmental Management, Volume 33, Issue 2, Page 1757-1775, March 2026.ABSTRACT Marketing scholars and practitioners are paying increasing attention to social media as a crucial tool for communicating firms' sustainable activities to consumers. This study examines how consumers perceive and engage with social media green marketing, and how their engagement influences their intentions to purchase green products and brands,
So‐Young Jung, Su‐Yol Lee
wiley +1 more source
Borobudur Tourists' Electronic Word of Mouth: The Impact of Memorable Tourism Experiences [PDF]
E3S Web of ConferencesElectronic Word of Mouth (e-WOM) activities play a crucial role in sharing information online, including the sustainability of a tourist destination, which is influenced by the ripple effect of tourists sharing their experiences on social media.
Muliawanti Lintang +2 more
doaj +1 more source
The Influence of Electronic Word of Mouth (E-WoM) in Social Media on Investment Decision
The research was conducted aimed to examine the influence of valance of opinion, intensity, and content in electronic word of mouth ((E-WoM) on investment decisions. This research uses a quantitative method. The sample in this study amounted to 400 twitter social media users who are members of the @saham_fess online investment forum selected using ...
Amalia Putri Ikasari, Aisha Hanif
openaire +2 more sources