Results 61 to 70 of about 610 (183)

Fake reviews in the ‘here and now’: Psychological distance and falsified online reviews

European Management Review, Volume 22, Issue 4, Page 1065-1086, December 2025.
Abstract There is a growing popularity of consumer reviews on online platforms that is attached to an increase in the pervasiveness of falsified online reviews. The key aim of this study is to provide insights into how falsified online reviews are created by exploring the perceptions of the psychological distance of the creators of falsified reviews ...
Lloyd C. Harris, Doga Istanbulluoglu
wiley   +1 more source

Millennials motivation for sharing restaurant dining experiences on social media [PDF]

African Journal of Hospitality, Tourism and Leisure, 2020
This study explored the motivation for sharing restaurant dining experiences on social media and the most influential variable that shape purchase intentions and behavior of millennial consumers within the restaurant setting.
Ms Gifty Efua Koufie, Dr Hema Kesa
doaj  

THE STUDY OF SHARING ECONOMY PLATFORM IN INDONESIA: ETHICAL PERCEPTIONS AS MEDIATOR

Russian Journal of Agricultural and Socio-Economic Sciences, 2021
This study aims to obtain the quantitative results related to the effect of electronic word of mouth (e-WOM) towards value co-creation on sharing economy platform in Indonesia with ethical perceptions as the mediator. The sampling technique that was used
Syamsoeyadi H., Tjokrosaputro M.
doaj   +1 more source

Sentiment Analysis of Electronic Word of Mouth (E-WoM) on E-Learning

The proliferation of social media and the internet has given people many opportunities to air their views and to be at liberty to say what they feel without hindrance. This is beneficial to commercial organizations and the general well-being of the populace. However, the cost of this freedom is that spamming is practiced with little or no control. This
Okure Udo Obot, Kingsley Friday Attai, Gregory O. Onwodi, Imaobong James, Anietie John   +4 more
openaire   +1 more source

When Less Pressure Leads to More Talk: Sales Tactics and Word‐of‐Mouth

Psychology &Marketing, Volume 42, Issue 11, Page 2939-2960, November 2025.
ABSTRACT This study investigates how encourage‐to‐deliberate versus pressure‐to‐purchase sales tactics influence customers' positive word‐of‐mouth (WOM) behaviour. Drawing from research on influence tactics and self‐determination theory, we propose that encourage‐to‐deliberate tactics, which align with noncoercive approaches emphasizing rational ...
Jingyi Yang, Yuanyi Xu, Zhibin Lin
wiley   +1 more source

Stylistic Signals in Professional and Amateur Language Used in C2C Markets

International Journal of Consumer Studies, Volume 49, Issue 6, November 2025.
ABSTRACT In consumer‐to‐consumer (C2C) markets, individuals must decide whether to sell property directly or rely on professional intermediaries. While digital technologies increasingly enable direct transactions, the expertise and strategic communication skills of intermediaries continue to play an important role.
József Hubert, Zsófia Kenesei, András Bauer   +2 more
wiley   +1 more source

Framing consumer empowerment in the digital economy: From networks and engagement toward sustainable purchase

Business Ethics, the Environment &Responsibility, Volume 34, Issue 4, Page 1011-1032, October 2025.
Abstract The current study investigates the influence of variety among online providers and customers' access to knowledge on consumer networks, consumer engagement, and sustainable purchasing. Emphasis is on the underlying relationships among these constructs in the digital economy, which has evolved into a complex structure of multifarious nodes and ...
Elena‐Mădălina Vătămănescu, Elena Dinu, Patrizia Gazzola, Dan‐Cristian Dabija   +3 more
wiley   +1 more source

The Influence of Celebrity Endorsers and Electronic Word of Mouth on Decisions to Purchase Local Fashion Product Erigo on Social Media

Indonesian Interdisciplinary Journal of Sharia Economics
Celebrity Endorser and Electronic Word of Mouth significantly influence consumer purchasing decisions towards local fashion products Erigo. The combination of celebrity endorsers and E-WOM can help brands improve their image and consumer trust, thus ...
Saskia Triyuliana Dewi, Tetty Herawaty, Lina Auliana   +2 more
doaj   +1 more source

PENGARUH ELECTRONIC WORD OF MOUTH (e-WOM) MELALUI MEDIA SOSIAL INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN

GLORY Jurnal Ekonomi dan Ilmu Sosial, 2020
Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh electronic word of mouth (e-WOM) yang terdiri dari dimensi platform assistance, concern for others, social benefits, advice seeking, expressing positive feelings, and helping the company, baik secara parsial maupun simultan. terhadap keputusan pembelian di Oncu’s Fruit Dessert.
Soinbala, Ridwan, Bessie, Juita L D
openaire   +2 more sources

Digital Luxury in the Metaverse: How Non‐fungible Tokens Shape Resistance to Negative Information and Brand Purchase Intention

Journal of Consumer Behaviour, Volume 24, Issue 5, Page 2384-2401, September 2025.
ABSTRACT As digital environments continue to expand and blockchain technology advances, luxury brands are increasingly focusing on enhancing brand value and communication with consumers through digital assets within the metaverse. Drawing on value–attitude–behavior (VAB) theory, this study examines how luxury brands are leveraging non‐fungible tokens ...
Minjung Cho, Erin Cho
wiley   +1 more source