Results 61 to 70 of about 622 (185)

SPENDING BEHAVIOR: REPURCHASE INTENTION FOR ONLINE SHOPPERS

Research in Management and Accounting
The phenomena of online purchasing caused a rise in spending behavior. It was aided by the advancement of information technology, particularly the Internet.
Gesti Memarista, Valentino Justin Wijaya
doaj   +1 more source

Millennials motivation for sharing restaurant dining experiences on social media [PDF]

African Journal of Hospitality, Tourism and Leisure, 2020
This study explored the motivation for sharing restaurant dining experiences on social media and the most influential variable that shape purchase intentions and behavior of millennial consumers within the restaurant setting.
Ms Gifty Efua Koufie, Dr Hema Kesa
doaj  

The Effect of Electronic Word of Mouth (e-WOM) on Consumer’s Purchase Intention through Customer Based Brand Equity (CBBE) (The Case: Dell Laptop) [PDF]

‫مدیریت بازرگانی, 2013
Electronic Word of Mouth (E-WOM) is a new emergent arena in which, consumers share their experiences and reviews on various brands and products such as Laptop with each other, through online communication channels. This is a practical and survey research.
Hossein Jalilian, Ebrahimi Ebrahimi, Omid Mahmoudian   +2 more
doaj   +1 more source

Effects of product online reviews on product returns: a review and classification of the literature

International Transactions in Operational Research, Volume 33, Issue 1, Page 143-176, January 2026.
Abstract Product returns pose a significant challenge for online retailers, primarily due to consumer uncertainty, both before and after the purchase. These uncertainties may stem from factors such as the absence of a “touch and feel” experience, mismatched product expectations, or post‐purchase regret, where consumers change their minds.
Yun Wang, Bo Yu, Jing Chen
wiley   +1 more source

Peran Mediasi Citra Merek dan Persepsi Risiko pada Hubungan antara Electronic Word of Mouth (E-WOM) dan Minat Beli (Studi pada Konsumen Kosmetik E-Commerce di Solo Raya)

Komuniti, 2017
Abstrak Electronic word of mouth (E-WOM) banyak dimanfaatkan konsumen untuk menggali informasi mengenai suatu produk. Informasi yang diperoleh dari berbagai sumber di internet akan mempengaruhi persepsi konsumen terhadap citra merek, risiko dan mendorong
Zahra Noor Eriza
doaj   +1 more source

Key Factors in the Intention to Book Tourist Destinations Online

Human Behavior and Emerging Technologies, Volume 2026, Issue 1, 2026.
Tourism has developed significantly through websites, where owners and potential users converge. This study determined the importance of reviews, ratings, scarcity, and popularity of websites and their impact on main effects and interactions on four outcome variables: attention, information, interest, and likelihood of booking.
Omar Millán Delgado, Dan-Cristian Dabija   +1 more
wiley   +1 more source

PENGARUH ELECTRONIC WORD OF MOUTH (e-WOM) MELALUI MEDIA SOSIAL INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN

GLORY Jurnal Ekonomi dan Ilmu Sosial, 2020
Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh electronic word of mouth (e-WOM) yang terdiri dari dimensi platform assistance, concern for others, social benefits, advice seeking, expressing positive feelings, and helping the company, baik secara parsial maupun simultan. terhadap keputusan pembelian di Oncu’s Fruit Dessert.
Soinbala, Ridwan, Bessie, Juita L D
openaire   +2 more sources

Fake reviews in the ‘here and now’: Psychological distance and falsified online reviews

European Management Review, Volume 22, Issue 4, Page 1065-1086, December 2025.
Abstract There is a growing popularity of consumer reviews on online platforms that is attached to an increase in the pervasiveness of falsified online reviews. The key aim of this study is to provide insights into how falsified online reviews are created by exploring the perceptions of the psychological distance of the creators of falsified reviews ...
Lloyd C. Harris, Doga Istanbulluoglu
wiley   +1 more source

THE INFLUENCE OF DIGITAL MARKETING AND ELECTRONIC WORD OF MOUTH (E-WOM) ON PURCHASE INTENTION

Global Research in Economics and Advanced Theory (GREAT)
This study aims to examine and analyze the influence of digital marketing and electronic word of mouth (e-WOM) on purchase intention. This research employs a quantitative approach. The total sample in this study was 100 respondents. The sample was determined using the Slovin formula and selected using an accidental sampling technique.
null Ammar Fuad, null Aida Fitri
openaire   +1 more source

When Less Pressure Leads to More Talk: Sales Tactics and Word‐of‐Mouth

Psychology &Marketing, Volume 42, Issue 11, Page 2939-2960, November 2025.
ABSTRACT This study investigates how encourage‐to‐deliberate versus pressure‐to‐purchase sales tactics influence customers' positive word‐of‐mouth (WOM) behaviour. Drawing from research on influence tactics and self‐determination theory, we propose that encourage‐to‐deliberate tactics, which align with noncoercive approaches emphasizing rational ...
Jingyi Yang, Yuanyi Xu, Zhibin Lin
wiley   +1 more source